tid bits: Why Metaphors Are Such Powerful Sales Tools - 06/22/07 03:31 AM
What makes the use of metaphors such a powerful communication tool? In my humble opinion, it's because they simply drive home a point with a short, memorable, and emotional punch that information and logic alone do not have.
I have repeatably witnessed the use of metaphors by some of the top superstar Realtors and mortgage professionals as a teaching tool, or to convey difficult concepts to their clients.
The flood of information coming at our clients daily is increasing, not decreasing.  More information is not the answer.  In this environment, we need new tools and strategies to get our messages heard … (5 comments)

tid bits: Great Thoughts To Ponder (5/16/07) - 05/16/07 03:45 PM
"Fear of failure or success is one and the same. Both are fear of exposure. Not of our strengths, but of our weaknesses." -- Kevin W. McCarthy "Never follow the crowd in what you do; the crowd has never produced anything of lasting quality, value or beauty." -- Denis Waitley
"A person is the causer (though nearly always unconsciously) of his circumstances, and that, whilst aiming at the good end, he is continually frustrating its accomplishment by encouraging thoughts and desires which cannot possibly harmonize with that end." -- As A Man Thinketh
"If you wait for inspiration you'll be standing on the … (9 comments)

tid bits: Geez...Just Do It! - 04/24/07 07:52 AM
Came across an interesting and insightful blog post by Millionster about a hapless man who had two things in life he wanted more than anything. Problem is, the man had an excuse for every viable suggestion given to him. After reading the post, I thought how much it relates to our business. As a sales manager, I recall  countless times coaching low-producing LO's who came to me asking for advice on what they had to do to pick-up their business. Yet, many times they would point out reasons WHY they COULD NOT do what they needed to do to be successful.
Truth … (3 comments)

 
Tony   Gallegos (Cognicorp Mortgage Banking Advisory)

Tony Gallegos

Marietta, GA

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Cognicorp Mortgage Banking Advisory

Address: Marietta, GA

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