realtor: The 5 New Must-Have Real Estate Marketing Skills - 10/24/12 07:44 AM
Doesn’t it always come down to time? When we talk to real estate professionals about what’s holding them back, we hear over and over: time. When the marketing engine isn’t quite humming – time. When past clients aren’t becoming future clients – time.

This is a business built on personal contact, and the better you are at consistently showing knowledge and authenticity, the stronger your business results. But how we stay in touch is changing, and so is marketing in our industry. The challenge for many of us today is focusing on the fundamental skills we need to drive real … (8 comments)

realtor: Why isn’t there more repeat business? - 08/11/10 09:32 AM
In 2006 only 32% of consumers used the same agent a second time. Even worse, that declined to 26% in 2009. The question is...why?
In an industry where referrals and repeat business form the basis for much of our success, why is our retention of clients so low? It seems counterintuitive, given all the resources we have to market ourselves.
Back in my selling days, before discovering Top Producer, I was a big fan of the "index card" system. It'll sound familiar to many of you: I'd rotate front to back through my card box of family, friends, and prospects, repeating … (42 comments)

realtor: Top 3 "Must-Do's" for More Fall Listings - 08/02/10 09:57 AM
It's hard to believe that fall is around the corner.  Having spent 12 years as a REALTOR® myself, I know that this is one of the busiest and most important times for agents. It's a time to review your business approach, and make sure you're refreshed and organized for a productive and profitable year ahead.
One of the most important things you can do to get ready for the fall market is to bullet-proof your approach to getting more listings. (We all know that we need to "list to last"!) From my perspective, there are three crucial things every agent must … (46 comments)

 
Gregg Paul (Top Producer Systems)

Gregg Paul

Richmond, BC

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Top Producer Systems

Office: (800) 444-8570

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