contact management: Real Estate Contact Manager vs. Customer Relationship Manager, what’s the difference?
- 02/20/12 05:56 AM
Realtors have become very familiar with contact managers to organize their leads, clients, vendors, etc. Everyone has some way of organizing this information even if it is as simple as using Outlook or Gmail. We all keep a digital address book with everyones information to make it easier to access and use. And while most Realtors have heard of the term customer relationship manager or CRM, many don’t understand the difference between what a CRM will do for you verses a simple contact manager. For anyone who doesn’t know, here is the scoop!A customer relationship manager does so much more than … (1 comments)
contact management: Using Photoshop for your Email Campaigns
- 04/11/11 05:09 AM
There are tons of email and drip campaign services out there that will give you design templates for your campaigns. However, if you know a bit of Photoshop, Paint, or other design software, you can skip that monthly charge and design your own! Below is the latest example of what I've put together in Photoshop. Things to consider: Yes, this does require some basic design skills, but once you've made a template, you can use it for a variety of emails for a long time! Many of the template email services also offer custom designs so you can still get something … (6 comments)
contact management: Did You Miss the Starting Gun?
- 03/30/11 06:09 AM
Lead Generating Website - Internet Marketing - Contact Management - Transaction ManagementIt's a competitive time to be in the real estate industry. In many places the housing market is still struggling, so you need the best products and services out there to help you stay ahead in this race! Customers are more tech-savvy than ever and are looking for Realtors who can give them the upper-hand. Here is my list of the types of cutting-edge technology and services that are a must have for every Realtor:Lead Generating Website: While almost all Realtors have a personal site where potential clients can learn … (0 comments)
contact management: What is your email signature missing?
- 03/28/11 06:26 AM
Your email signature is like your online business card. While it should have all the pertinent information on it like name, phone number, etc, you should also think of it as a marketing tool to promote yourself and your business wherever you venture online. I'm always surprised to see how many lost opportunities and unprofessional looking signatures come through my inbox daily! What to consider adding to your email signature:Perhaps this sounds obvious, but be sure to include a link to your website. We talk so much in the real estate industry about how to drive traffic to our sites, so … (11 comments)
contact management: Just How Many Different Drip Campaigns Do You Need?!
- 03/23/11 09:57 AM
After posting "Tips for the Perfect Drip Campaign" earlier this week, I got a great question about what kinds of different drip campaigns Realtors should be using. You certainly can't send out the same email to every client and expect great results. The best thing to do is develop a few different drip campaigns aimed at specific types of clients:The Buyer: These are the leads that are saving property searches and actively looking for homes. They are also the leads you should be emailing most often with new listings. If you have the right lead management system, it will automatically choose … (4 comments)
contact management: Tips for the Perfect Drip Campaign
- 03/21/11 03:08 AM
Drip campaigns are a great way to reach out to potential customers. They can be a powerful marketing tool if you know how to do it right. Here are 5 tips to get you started in the right direction! Keep it short: No one is going to read paragraph after paragraph of a marketing email. Three to four sentences is all you should need to get your point across.Include a reason to reply: Ask a question or have a call to action. Give people a reason to get back to you!Keep it personal and emotive: While you can’t craft an … (9 comments)
contact management: What to Look for in a Real Estate CRM, Part 2
- 03/16/11 02:03 PM
Last week I blogged about the different types of contact management systems that are available. If you recall, I came the conclusion that a web-based application, created specifically for real estate agents is the way to go! After narrowing down the field, however, there are still a bunch of different options. So what kinds of features should you look for to get the most bang for your buck?User friendly: While there will always be a learning curve with new software, look for something that has a good user interface and is easy to navigate. See if you can get a demo … (5 comments)
contact management: What to Look for in a Real Estate CRM, Part 1
- 03/14/11 03:40 AM
There are all kinds of contact management systems on the market today but how do you know which one is right for your business and fits your budget? Well, first things first, you need to know what your options are. Let’s go over the different types of systems out there: Generic: Outlook is an example of a basic, generic manager. What’s nice about this type of product is that you probably already own a copy of one. If you have Microsoft Office or Open Office it’s already included and ready to go. Unfortunately, it takes a lot of time … (6 comments)
This is a blog about the best of real estate technology: contact management, websites, transaction management, marketing tools, and more. Learn how you use technology more efficiently and effectively for your real estate business.
Realtors have become very familiar with contact managers to organize their leads, clients, vendors, etc. Everyone has some way of organizing this information even if it is as simple as using Outlook or Gmail. We all keep a digital address book with everyones information to make it easier to access and use. And while most Realtors have heard of the term customer relationship manager or CRM, many don’t understand the difference between what a CRM will do for you verses a simple contact manager. For anyone who doesn’t know, here is the scoop!A customer relationship manager does so much more than … (1 comments)
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