online marketing: Rising Above the Facebook Plateau - 3 Simple Tips - 05/23/12 03:04 AM
After creating a Facebook business page and getting all of your loyal friends and clients to ‘like’ it, many of us can find ourselves on a plateau, having difficulty reaching out beyond our current network. Check out these three simple tips to broaden your reach and strengthen your insights:

1. Post Daily
Having a schedule and routine for sharing information helps keep your name on the newsfeed.

2. Be Likeable
Post information that your fans would be interested in reading. For every ‘like’ a fan gives your post, your reach increases to the friends of that fan.


online marketing: 4 Simple Strategies to Gain and Retain More Leads - 04/17/12 03:43 AM
Real estate leads are the lifeline of your business. Here is a great post on some simple strategies to help you grow your client base! Putting in the time with these tips is a great way to get started with organic lead generation.

Your overall success is a direct result of your ability to network and not only generate new leads, but gain their trust and retain their business.  The more leads you bring in, the more people you talk to, the more sales opportunities you create.   The key is to proactively connect with the right people and then … (3 comments)

online marketing: How To Reap The Most Rewards From Your Website - 04/13/12 02:47 AM
The nature of real estate websites is changing! This post puts it best when they say, "Inert sites wil be replaced by business engines. Brochure sites will be replaced with information machines." Are you ready to take your website to the next level and turn it into a lead-generating machine?
All websites are going to change in a big way within the next few years.
In case you missed it, Bill Fletcher , offered a very insightful comment in response to my post about the importance of content. 
He said:
“I believe all websites are going to change in a big … (5 comments)

online marketing: Capturing More Leads with Social Media Marketing - 04/04/12 08:53 AM
There's no need to be intimidated by social media! Your social media networks can actually be a great place to network and get online leads. This post covers some of the basics of social media marketing and how to grow your networks. Having a platfrom like Quicksilver Real Estate Solutions that integrates with Facebook and Twitter will make it even easier to get the word out about your website and business!
In the world of Social Media Marketing the obvious goal for most business owners is to capture new customers. In order to do that there are certain things any successful … (0 comments)

online marketing: Must Have Features for your Real Estate Website - 03/31/12 06:17 AM
Web technology has been growing in leaps and bounds over the last few years. The real estate industry especially has been able to benefit from new advances in web design and online lead generation. The downside of this is that it’s easy to fall behind and end up with an outdated site. If you want to stay competitive and ahead of the curve here is a list of what your real estate website needs:A lead capture mechanism - It’s so important to give your visitors the opportunity to register and have their own account on your site. Not only does this … (2 comments)

online marketing: 5 Business Apps For Your Facebook Fan Page - 03/20/12 07:20 AM
Having a Facebook Fan Page is a great way to network, generate leads, and drive traffic to your real estate website. But once you've got one, you need to continuously engage with your Facebook friends and give them ample opportunities to get in touch with you on and outside of Facebook.
Here are some great apps that will help you do just that and keep fresh content on your account! Don't have a Facebook page yet? Learn about Quicksilver Real Estate Solution's promotion to get started generating leads through Facebook!

Pretend your Facebook fan page is your house. Now how … (2 comments)

online marketing: How are you engaging with your online leads? - 03/15/12 08:05 AM
Lots of agents are getting more and more leads through online marketing and lead generation these days, but it’s important to know how to turn a lead into a client! Do you know how to engage with your online leads? Here are a couple of tips:Call them back! When you get a new lead’s contact information from your online marketing, pick of the phone and give them a call! Our research shows that the sooner you call a lead the more likely they will convert into a customer. This means 1 hour is better than 2 hours later which is much … (3 comments)

online marketing: Real Estate Contact Manager vs. Customer Relationship Manager, what’s the difference? - 02/20/12 05:56 AM
Realtors have become very familiar with contact managers to organize their leads, clients, vendors, etc. Everyone has some way of organizing this information even if it is as simple as using Outlook or Gmail. We all keep a digital address book with everyones information to make it easier to access and use. And while most Realtors have heard of the term customer relationship manager or CRM, many don’t understand the difference between what a CRM will do for you verses a simple contact manager. For anyone who doesn’t know, here is the scoop!A customer relationship manager does so much more than … (1 comments)

online marketing: 8 Steps to Better Blogging and SEO - 01/27/12 12:49 PM
A blog is a good addition to your real estate website and can be a great way to generate traffic. Using your blog as an SEO tool is a great marketing strategy. Here is a post on how you can make your blog work for your SEO and help get your website noticed by Google and other search engines. 
8 Steps to Better Blogging and SEO
Follow these 8 blogging tips for better SEO ranking so your blog soars to the top of page one on  Google:
1. Keep track of your word count. A good blog should be between 300 – … (0 comments)

online marketing: How to Write a Call to Action - 01/13/12 07:56 AM
Whether you are writing email campaigns, social media content, or a direct market piece, including a call to action is an important marketing technique. Don’t just tell people about yourself and your business, give them a reason to take action! Tell them why they should pick up the phone or visit your website. Here are a few suggestions: Create a sense of urgency or scarcity. Use terms such as “for a limited time only” or “for the first 20 customers.” You have probably seen this technique many times, but it works! Give a money saving incentive. Offer a coupon, discount, or … (3 comments)

online marketing: Suggestions for Your New Year’s Resolutions - 12/30/11 09:05 AM
It’s the end of another year and 2012 is waiting for us at the end of this week! And so, it’s time again to make the yearly list of New Year’s resolutions. There have been advancements and set backs in the real estate industry this year that require new ways of thinking about business, lead generation, real estate marketing, and more. Here are some suggestions for New Year’s resolutions that should be on your list in 2012 to get ahead of the game!Get your social media to actually generate business for you!Most Realtors have started embracing social media as an integral … (1 comments)

online marketing: Facebook Fan Page vs Group: Which Do You Need? - 12/23/11 04:58 AM
Still decideing on whether to get a Quicksilver Facebook page? Here's a great article that weights the pro's and con's of pages vs. groups. Give us a call to find out how you can get IDX  on your Facebook and start showing your featured properties to all your friends and visitors!
Facebook Fan Page vs Group: Let's Compare
First, let's establish that a Facebook presence is crucial to your social media marketing strategy. Now let's compare
Facebook Groups are set up for more personal interaction. Groups are also directly connected to the people who administer them, meaning that activities that go … (2 comments)

online marketing: Get your featured properties on Facebook! - 12/19/11 06:33 AM
Quicksilver Real Estate Solutions is now offering Facebook pages for Realtors and brokers! Now you can display your featured properties on Facebook and let your visitors search for properties as well. Turn your Facebook page into the home search tool it should be today!
For a limited time, you can get this IDX integrated Facebook page for FREE when you sign up for Quicksilver Real Estate Solutions! You will get a lead generating website, contact manager, drip campaigns, marketing tools, a Facebook page, and more in one easy to use package!
Not interested in the full Quicksilver suite? Sign up for … (0 comments)

online marketing: Creating a Social Media Strategy - 12/12/11 05:59 AM
If you haven't started using social media yet or even if you have but are getting stuck or running out of things to discuss, here is a great article to put you on the right path!

We are living in the social media age of instant gratification.  Everywhere we turn whether it’s Facebook, Google or our best friends blog; answers to our most pressing questions have never been more readily available.  The Internet has become our go-to resource for content, but wading through the social muck can be a challenge.  Creating your social media strategy and content cheat sheet … (2 comments)

online marketing: Building Your Brand - 11/28/11 09:24 AM
Branding has become an important part of marketing yourself as a Realtor. Here is a great post about what you need to think about as you start the process of building your brand. Also consider how your brand will translate online through your real estate website, blog, and other online networks. What is your website saying about you?
In the Old West branding was the key component to holding on to what was yours.  Unbranded cattle were often branded with the brand of whoever happened to catch them, regardless of who actually owned them.  The Brand was more than that, Old Cowboys rode … (2 comments)

online marketing: What you need to know about your leads - 11/21/11 07:24 AM
Lead generation is a huge part of the Real Estate business and your website should be one of your best lead generating tools. So what do you need to know about your leads in order to get the most out of your site and your marketing efforts? Here’s a short list of what you need to know in order to be a lead pro:How are your leads getting to your website?Do you know where your visitors are coming from? Are they getting to your real estate website through a pay per click campaign or perhaps they are coming through Facebook or … (1 comments)

online marketing: How to Get higher Google Rankings using Twitter - 11/14/11 05:37 AM
Did you know that Twitter can be part of your SEO and lead generation strategy? SEO is no longer just about your real estate website, there are plenty of other tools you can start using as well. Here is a great article on how to integrate Twitter with your marketing plan!
By now you have heard of Twitter. But many agents do not know how to use it to increase your search engine rankings for sites like Google! Well today is your lucky day because I am sharing 10 quick tips to optimize your SEO using Twitter. Here are some things you … (3 comments)

online marketing: 3 Signs it is Time to Update Your Website! - 11/08/11 11:58 AM
For Realtors, your website is often the first contact you have with potential clients and now that more than 90% of home buyers are using the internet in their search it’s more important than ever to have a powerful site. Your website needs to be an indispensable tool that keeps people coming back time and time again. Here are three signs that your website is in need of an update:
1. Your visitors can’t search for homes!  
The number one reason home buyers find their way to a Realtor’s site is to search for properties. So if your site doesn’t have any … (3 comments)

online marketing: How to 'Get Social' in 15 Minutes Per Day - 10/11/11 05:55 AM
While some people seem to spend all day tweeting and blogging, some consider it a chore! For those of you who don't think you can find the time in your day to connect through social media, this post is for you! Here is an easy step-by-step to get all your social media in before you're done with your first cup of coffee:

There is a common misconception when it comes to social media marketing. The thought is that to create a presence you must spend a ridiculous amount of time each day posting, tweeting, commenting and interacting on everything from … (3 comments)

online marketing: How to make the most out of your leads - 09/30/11 02:29 PM
Leads are an integral part of the real estate business and knowing how to follow up with each and every one is the key to being successful. Here are some tips to make the most out of your internet leads:1. Follow up immediately! Leads who come to you through the internet are used to quick follow up. Too many Realtors wait too long or worse, don’t even follow up at all! If you are capable of getting back to your leads within 5 minutes instead of an hour or two, then do. Internet leads will go cold faster than you realize.2. … (36 comments)

Torgie Madison, Websites and Contact Management (Quicksilver Real Estate Solutions, LLC)

Torgie Madison

Websites and Contact Management

Portland, OR

More about me…

Quicksilver Real Estate Solutions, LLC

Address: 17500 SE 25th Way, Vancouver, WA, 98683

Office: (877) 866-7117

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This is a blog about the best of real estate technology: contact management, websites, transaction management, marketing tools, and more. Learn how you use technology more efficiently and effectively for your real estate business.



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