email marketing center: New Agent Marketing
- 03/18/08 05:51 AM
Agents entering this market have two significant challenges. The first being competition and the second is money. There are currently more than 1.3 million REALTORS nationwide compared to 700,000 ten years ago. Competition is fierce. Now coming into the business with all this competition makes it difficult to get you foot in the business. Most agents getting into real estate generally have little money to market themselves. So how do you best get started in this crazy market? First get a website. Make sure it is fully automated so you don't have to worry about it everyday. There are many vendors, like eProspecting, who build … (2 comments)
email marketing center: Agents: Stop dripping and start predicting rebuttal
- 03/18/08 05:35 AM
Bernice Ross at Inman.com suggests that agents stop using drip email and switch to using "predictive marketing." She defined email drip as "a process in which e-mails are automatically sent to contacts or prospects on a scheduled basis." That's the point of drip email. It is automated and does schedule mail to be sent automatically to your contacts on a regular basis. Agents need to be consistent in their marketing which most readily admit they are not. Email drip is an easy and inexpensive way to stay in front of your clients and prospects on a very regular basis. Our drip product called … (1 comments)
Agents entering this market have two significant challenges. The first being competition and the second is money.;)
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