marketing: It's A Google, Google World Out There (Still) - 09/26/07 02:24 AM
In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007.  While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with Yahoo! grabbing about 23% of the market. 
The next closest engines were MSN with just under 8% of the market and with about 3-1/2%.
According to Hitwise, there are 48 other search engines out there, but their share of the market combined is less than 2%.
Real estate searches were not … (25 comments)

marketing: What?!? I Can Use My Competitor’s Name As A Search Engine Keyword??? - 09/05/07 03:28 PM

Breaking news in the world of search engine advertising -- it was announced late last week that the plaintiff in a four year old case against Google has agreed to drop its claim that Google abuses trademarks by allowing business rivals to buy ads that appear when consumers search for information on a particular business.
Under the practice, a search request by a consumer for a specific business, like American Airlines, triggers ads from competitors which appear in sponsored positions around the search results.  These ads appear because the rival companies include portions of the target business' name as keywords in their … (6 comments)

marketing: Should You Give Away Your Listings Content On Your Website? - 08/23/07 02:25 PM
There seems to be two distinct, diametrically opposed schools of thought out there among web developers about what agents should do with their listings information on their website.  In one corner is the group that advocates mandatory pre-registration before a visitor can see even a hint of listings information and, in the other corner, is the group that says, "hey, give it away because consumers will never register anyway."
I'm here on my soapbox to advocate for the Green Party.  OK, who could help dropping in a little political joke with all the politicos in the news right now, but I am perfectly serious when I tell you that there is another … (17 comments)

marketing: Guestbooks Are Lead Killers, Not Lead Generators - 08/22/07 02:02 AM
Guestbooks have been around since the beginning of website time.  Originally they were used for visitors to volunteer that they visited a site.  I had one on my wedding website seven years ago.  Later, guestbooks morphed into a "lead capturing" tool by being placed over information with perceived value.  In real estate you often see these over listings information and occasionally still (perish the thought) over "free reports."
Why do you still see so many guestbooks in real estate?  For low tech website vendors, it's the best they can offer for lead generation and these vendors push them like crazy.  Don't be … (21 comments)

marketing: Make More & Work Less With Smart Lead Generation & Development -- Part III - 08/11/07 01:20 PM
Yesterday, we discussed the branding dance and I advocated that the primary brand for all agents should be that of a resource for information hungry consumers.  Not just any information, but the information that online real estate consumers really want -- listings information.  Today, it's getting those consumers to your website in the first place.
Where Do Your Prospects Come From?
It goes without saying that all the best lead capturing, incubation and conversion tools available are worthless if you don't have any traffic (i.e., prospective clients) on your website, but where do these visitors come from? 
Naturally your simple, clever, easy-to-remember domain name … (0 comments)

Tracy Thrower Conyers, buy. sell. lease. residential in silicon beach. (Silicon Beach Properties • KW)

Tracy Thrower Conyers

buy. sell. lease. residential in silicon beach.

Venice, CA

More about me…

Silicon Beach Properties • KW

Address: 1611 Electric Avenue, Venice, CA, 90291

Office: 424.214.3160

Mobile: 424.272.1339

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Listings, data trends & other relevant real estate information for LA's beach cities, with particular emphasis on Silicon Beach and LA's digital corridor.



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