real estate marketing: Should You Give Away Your Listings Content On Your Website? - 08/23/07 02:25 PM
There seems to be two distinct, diametrically opposed schools of thought out there among web developers about what agents should do with their listings information on their website.  In one corner is the group that advocates mandatory pre-registration before a visitor can see even a hint of listings information and, in the other corner, is the group that says, "hey, give it away because consumers will never register anyway."
I'm here on my soapbox to advocate for the Green Party.  OK, who could help dropping in a little political joke with all the politicos in the news right now, but I am perfectly serious when I tell you that there is another … (17 comments)

real estate marketing: Guestbooks Are Lead Killers, Not Lead Generators - 08/22/07 02:02 AM
Guestbooks have been around since the beginning of website time.  Originally they were used for visitors to volunteer that they visited a site.  I had one on my wedding website seven years ago.  Later, guestbooks morphed into a "lead capturing" tool by being placed over information with perceived value.  In real estate you often see these over listings information and occasionally still (perish the thought) over "free reports."
Why do you still see so many guestbooks in real estate?  For low tech website vendors, it's the best they can offer for lead generation and these vendors push them like crazy.  Don't be … (21 comments)

real estate marketing: Make More & Work Less With Smart Lead Generation & Development -- Part III - 08/11/07 01:20 PM
Yesterday, we discussed the branding dance and I advocated that the primary brand for all agents should be that of a resource for information hungry consumers.  Not just any information, but the information that online real estate consumers really want -- listings information.  Today, it's getting those consumers to your website in the first place.
Where Do Your Prospects Come From?
It goes without saying that all the best lead capturing, incubation and conversion tools available are worthless if you don't have any traffic (i.e., prospective clients) on your website, but where do these visitors come from? 
Naturally your simple, clever, easy-to-remember domain name … (0 comments)

real estate marketing: Federal Reserve 101 - 08/11/07 09:25 AM
The Federal Reserve pumped $62 BILLION dollars into our financial system this week because the rate on bank-to-bank loans is significantly above the Fed's benchmark rate.  Do you know what this means?  If not, take a look at this excellent, short article I saw in the Los Angeles Times business section this morning called A primer on the Federal Reserve. 
Is this week's action significant?  As the article points out, the second infusion on Friday ($38 billion right after Thursday's $24 billion dollar infusion) was the Fed's biggest corrective move since its move right after 9/11.
If the Fed's actions make your eyes glaze … (7 comments)

real estate marketing: Make More & Work Less With Smart Lead Generation & Development -- Part II - 08/10/07 02:26 AM
Yesterday, we talked about the importance of keeping your business pipeline full, even when you're busy handling "life."  Today, it's the branding dance.
May I Have This Dance?
Your best strategy for doing business with today's online real estate consumers is to engage in a subtle branding dance, with you taking the lead.  What is the "brand?"  First and foremost, it's you as respectful, helpful, resourceful, knowledgeable and responsive.  Secondarily, it's you as an expert in whatever neighborhood, property type or other niche you enjoy or advocate.  This is the type of service professional that consumers universally want to work with.  If you … (7 comments)

real estate marketing: Don't Get Mad -- Get Valium (Or Lessons I've Learned From Spam) - 08/06/07 02:46 PM
Almost everybody I talk to HATES spam and will go to any lengths to keep it out of their mailbox, including setting up incredibly restrictive filters.  The other night I asked my husband what had him so engrossed at his computer, and he replied that he was setting up rules in Outlook to quarantine spam.  I love my husband, but I couldn't help smirking.  Can anybody really come up with "rules" fast enough to keep spam out?  Yes, a few four letter words and body part descriptions might help, but what agent wants to block anything that mentions money, or even … (13 comments)

real estate marketing: IDX – What Does It Mean In Real Estate Speak? - 08/01/07 05:06 PM
Fellow rainer Angie Vandenbergh recently put up a couple of posts debating whether IDX is a database, a technology or a policy.  Below is my take on the distinctions after five years of developing and selling IDX solutions.
First Up -- The Basics
Quite literally, IDX stands for "Internet Data Exchange."  More loosely, it translates to "serving up databases to websites."  In the case of real estate, that means bringing listings databases from MLS's to agent and company websites.
Despite what you'll see on Wikipedia, IDX is not a real estate industry-specific term, as you can see with a simple Google search.  But then, Wikipedia … (9 comments)

 
Tracy Thrower Conyers, buy. sell. lease. residential in silicon beach. (Silicon Beach Properties • KW)

Tracy Thrower Conyers

buy. sell. lease. residential in silicon beach.

Venice, CA

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Silicon Beach Properties • KW

Address: 1611 Electric Avenue, Venice, CA, 90291

Office: 424.214.3160

Mobile: 424.272.1339

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Listings, data trends & other relevant real estate information for LA's beach cities, with particular emphasis on Silicon Beach and LA's digital corridor.


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