Why spending your marketing budget on "Big Tech" real estate companies might not be your best option.
There is no better strategy in the world of real estate marketing than building your own brand. Unfortunately, most realtors have no time to invest in making their own, and they tend to go to big-name companies to generate new leads. While this is a common threat in the Real Estate business, it is only convenient for those who are not fully committed to being a full-time Real Estate agent or are just working as realtors as on-a-side gigs.