buyers: 4 Insights Into the Mind of App-Obsessed House Hunters
- 11/12/14 10:23 AM
Remember that commercial that popularized the catchphrase “There’s an app for that?” Imagine what viewers would say if they saw it today. “Duh,” one might say. “There’s more like 20 apps for that,” another might quip. Not only are there innumerable apps for all things shopping-, money-, and real estate-related, virtually everyone who is in a position to buy or sell a home also totes a smart phone around with them, all day, every day. These two truths create a third: home buyers don’t just like to use apps here and there – they actually rely on them to conduct their … (15 comments)
buyers: 4 Steps to Coaching Buyers in Hot Markets to Success
- 09/18/14 08:38 AM
The skill set of a successful agent in 2013 is wide-ranging. Last year, there was a viral video that parodied the Super Bowl “God Made a Farmer” commercial, which somewhat accurately documented the roles we all play, variously, as our clients’ financial advisors, detectives, psychologists and even, if duty calls, gardeners and bed makers. Then this year happened. And the market began to recover, with home prices ascending at breakneck speed for months on end. In times like this, when the market is ticking up faster than buyers’ expectations can keep pace, agents often find ourselves in the role of cheerleader. … (8 comments)
buyers: 3 Ways to Handle High-Maintenance Clients
- 09/18/14 06:02 AM
We’ve all had them. You might have one now. That seller who takes your comps, cross-references them on Trulia, adds in seven more, and builds out a spreadsheet—complete with formulas—then wants you to get them into each of the properties so she can point out the comps’ outdated paint colors, inferior appliance brands or other reasons she thinks she should get double the price for her home. The buyer who sees 45 houses before deciding they want a condo, then sees 50 of those before revealing that his palm-reader and rabbit jointly hold final decision-making power. Okay, I might be exaggerating … (16 comments)
buyers: The 7 Shadiest Types of Clients You’ll Ever Meet
- 09/10/14 06:25 AM
Most prospects are all smiles when a transaction starts. The thrill of shopping or prospect of selling excites a lot of people, but beware of what lies beneath. When you’re having your first conversations with your prospects, watch out for these seven client-types that are just as shady as they are dangerous to your business: 1. Financial Fumbler When it comes to talking cash, many people get nervous. However, if you find yourself getting multiple answers to the same questions or being fed stories that don’t add up, stay on alert. 2. Under-Inspector Motivated buyers are good, but overly motivated can … (14 comments)
buyers: 3 Soothing Insights for Anxious First-Time Home Sellers
- 09/10/14 05:25 AM
I grew up just a couple of hours from Disneyland. So as a kid, one of my greatest joys (and greatest anxieties) revolved around the Pirates of the Caribbean ride (this was pre-Johnny Depp, folks). I loved that ride—especially the big drop at the end—but I also feared that ride, especially the big drop at the end. Fast forward a couple of decades and I found myself standing in line for the ride with my own kids, with bated breath and anxious fear/anticipation. We got on and I continued to hold my breath. Just a few minutes later, we sailed gently … (8 comments)
buyers: How to Convince Buyers Your Listing is a Bargain
- 09/10/14 03:35 AM
When you’re trying to understand or influence human behavior—as you might do when, say, listing and marketing a home for sale—it’s important to respect the distinction between what people should do and what they actually do do. This is the difference between economics and behavioral economics. Classical economics theory is based on the belief that people will behave rationally and that we can use reason and logic to predict the movements of the market. But the fields of behavioral economics and behavioral finance were created in the hopes of gaining a better understanding of how real people actually make real financial … (7 comments)
buyers: 5 Ways to Market a Stale Listing
- 09/09/14 11:23 AM
A stale listing? In this market? We know—in hot markets, inventory is still low, buyers are jumping and many listings are still getting multiple offers. But all of this can make it even more frustrating for agents if you have a listing that isn’t pulling in strong offers or is stalling on a sale. Of course, all agents have had the seller who makes some missteps or novice mistakes that can make even a great home a tough sell. And, if we’re all being honest, sometimes even agents share some of the blame for not taking simple measures to improve a … (21 comments)
buyers: Build Your Lead Pipeline With These 4 Untapped Lead Sources
- 08/19/14 11:49 AM
Summer is generally the busiest time of year for real estate professionals. Overall, the weather is good. Prospective buyers want to be out and about looking at properties. The flowers are in bloom. The grass smells good. Agents generally find that it’s a pretty good time of year to sell property. Then comes fall, and then winter. And if we don’t build our pipelines chock-full of prospective buyers and sellers, we may not have lots of closings around Christmas and the New Year. As an agent looking to generate new ways to build your business, you often need to creative and … (39 comments)
buyers: 9 Tips to Make Online Buyers and Sellers Happy and Win More Clients
- 08/11/14 05:02 AM
Online customers are fickle… They are only interested in finding the very lowest price… Today’s consumers want instant gratification… They’re not interested in quality, just quantity… It’s hard to keep in touch with customers and leads online… People have such short attention spans these days… Have you heard any of these sentiments before? Maybe you’ve even thought them yourself. It’s a fact that technology is changing the way we do business and the way we interact with each other. Sometimes it seems like it changes so quickly, it’s hard to keep up. But, regardless of your opinions about where technology is … (20 comments)
Remember that commercial that popularized the catchphrase “There’s an app for that?” Imagine what viewers would say if they saw it today. “Duh,” one might say. “There’s more like 20 apps for that,” another might quip. Not only are there innumerable apps for all things shopping-, money-, and real estate-related, virtually everyone who is in a position to buy or sell a home also totes a smart phone around with them, all day, every day.
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