marketing: When to use Single Listing Sites and how to make them work. - 04/07/11 09:06 AM
      Before writing this I read some other blogs on AR about single listing sites, most talked up the advantages but few told you how or when to use them. Frankly most single listing sites are hardly even seen by the major search engines and really the only advantage is to impress your clients.
Firstly and most importantly you must decide the purpose of your single listing site.
To impress your sellers To attract targeted traffic To improve your other sites ranking (more links) To increase your presence in other markets Impressing your sellers is important, and impressing prospective clients can … (43 comments)

marketing: I made Loopnets Top 100 list! - 01/05/11 01:18 PM
How in the world did a guy from a small family owned company in Kansas City make Loopnet's top 100 list?
Hard Work! is arguably the most important and trafficked website for commercial real estate in the world. Whats more it owns the top search engine ranking for several other categories also. Google search for commercial real estate, investment property or even horse farms or land for sale and pops up somewhere.
I've been a Loopnet user for many years, and I've found it a great source for marketing commercial real estate, equestrian property and investment property. … (3 comments)

marketing: Property Specific Websites need a long-term goal - 01/05/11 12:37 PM
By now most real estate agents have at least one website, many have more than one; that coupled with all the other social networking tools and blogs we use, we are all pretty plugged into the cyber world.
Oddly enough I still see agents out there who are still relying on a sign in the yard and an add in the local paper.
But what about individual sites for your listings, some service providers offer that as a feature for you if you use their services. is one that for an additional fee you can use their site to build … (1 comments)

marketing: Craigslist Account on Hold? - New Rules! - 11/20/10 12:42 PM
For years I have used Craigslist to advertise all of my listings, both for sale and for rent. I have also often posted my real estate services in the "services" section. A  recent study showed that nearly a third of real estate buyers us Craigslist!
Recently my account was put on hold, after many attempts to correct the problem with nothing but form letters from Craigslist I opened a new account. Within a few weeks that account was also put "on hold" with no notice or explaination.
Frustrated, I tried again to contact Craigslist; even posting questions to there Facebook page... … (29 comments)

marketing: Kansas real estate broker offers free guns to clients! - 12/20/09 11:42 AM
Buy a house, get a gun!.... not just a house, but any real estate (over $100,000) in Kansas and this guy will buy you a gun!
The Kansas City Real Estate Examiner is going viral with his offer to buy a gun for anyone who uses his company to buy or sell real estate in the state of KS.
Marketing genious or goofball, you decide!
Personally, I like this guy!
Here's the link! Buy a house get a gun!
Gotta love Kansas!

marketing: Do women search for property more than men? - 08/24/08 02:51 PM
I was just checking out my YouTube account tonight, I was fascinated by the results. I've posted several videos, most of them for rental property in Kansas City. I get a lot of visitors. The most interesting thing is the demographics of the viewers.
The graph shows that 86% of viewers were female, does that mean that females are the ones looking for a new home?
A few years ago NAR reported that 84% of home searches begin on the Internet. But does this mean that 86% of that 84% are female? It is quite apparent that females are searching YouTube … (10 comments)

marketing: Technology blessing or curse? I'm cursing it tonight. - 02/09/08 03:58 PM
I'm overwhelmed with technology, I try to maintain about 5 different blogs. AR is by far the most successful and the most visible online. I maintain at least 6 websites. I have three computers, a smart phone, several types of GPS devices, the list goes on.
Sometimes I long for the days when we just cold called and knocked on doors.
This week I made two trips to Belton, MO I took hundreds of pictures and had this great marketing plan for selling some new Belton, MO commercial real estate listings. I was going to flood the Internet with ads and information. … (1 comments)

marketing: Is there a difference in selling investment property and single family houses? - 08/25/07 01:13 PM
Recently I posted a blog about the frustrations I have with agents who list investment property without the knowledge of the market they should have. Apparently that raised the ire of a few who felt it was condescending. Perhaps it was, thus the source of my frustration. All agents are not created equal, having a real estate license does not make you knowledgeable in all aspects of real estate.
Whether representing the buyer or the seller it is incumbent on the agent to have a knowledge of the market, the right tools for marketing and the ability to answer some basic questions that will … (6 comments)

Rainmaker large

Ben Edsall

Kansas City, MO

More about me…

Turn-Key Properties LLC, Missouri and Kansas Real Estate

Address: 7312 E 67th St.., Kansas City, MO, 64133

Office: (816) 313-8876

Fax: (816) 313-8877

Email Me I generally blog about the investment property market. Real estate trends and politics as they affect the market. Rental Property and Kansas City. As the founder of the Institute of Equestrian Real Estate Professionals I am thrilled to promote equine real estate and aid in the education and certification of equestrian real estate professionals throughout the world. http:/




RSS 2.0 Feed for this blog