listing presentation: Want To Take A Listing This Week? Here's How. - 03/03/12 11:26 PM

Hi folks. Recently I had an agent request more information on.....
"You mentioned that you educated your sellers at the listing appointment about the inspection. Being a little green still, I can't say I've heard anyone, in the company I work for, talk about doing this at a listing appointment. I guess maybe there's fear that the listing may be lost if we get into that section. So I guess I'd love it if sometime you could talk more about how you present this in your listing presentation."
First, I want to let you know that my listing presentation … (71 comments)

listing presentation: I Have An Attitude And I Want To Share It With You!! - 09/13/11 12:20 AM
A listing attitude that is.
My attitude, from the moment a potential Seller calls me, is that I'm hired. I don't spend time at a listing appointment selling my services. My time is spent doing my job as their Broker. And my job is to educate them on the selling process, market conditions and pricing. My entire presentation is based on the assumption that the listing is already mine. In fact, when I go to a listing appointment I'm going over to place the property on the market NOT to sit through a REALTOR® interview. This is a mindset that … (28 comments)

listing presentation: Listing Strategy: The Seller Interview. - 06/13/11 11:59 PM
Let's talk about Seller interviews. Yep, that's right Seller interviews. when I go on a listing appointment, I know in advance that the listing is mine. Why? Because I'm great! Well, maybe only in my mind. But seriously, I have the mind set that if they are calling me to list their home, then they have already made up their mind to give me their business. They could be meeting with other agents as well, but frankly, I am never concerned about that. Cocky? Probably. But I do know from my years of experience that it is very rare that I … (141 comments)

listing presentation: Is The Seller Doubting Your CMA? Try The Seller Participation Market Analysis. - 04/13/11 11:23 AM

Hi folks. Have you ever had a potential Seller question your market analysis? Maybe they wondered if you cherry picked the comparables. Arrived at a lower value just so you could get the house sold and get paid sooner. You left the listing appointment wondering what you could have done differently.
Try this: Do the market analysis at the house in front of the potential Sellers. When I've done this I noticed that the Sellers were much more receptive to what I was telling them about price. It's difficult to dispute hard cold data.
What I did was...after we toured … (69 comments)

listing presentation: Some Little Diddies to Help You Be a Better Lister. - 01/03/11 09:17 AM
Hi folks, if you are a listing broker like I am, the fastest route to failure is taking listings that won't sell. Never, ever, at anytime take an overpriced listing. All you will achieve by doing this is to create stress and eventually you will get a bad reputation in your market area. It's the biggest mistake you can make, if you want to have a long term, successful career in Real Estate.
So here are a few key phrases you may wish to incorporate into your listing presentation.
I'm not here to tell you how much your home is … (73 comments)

listing presentation: My Brain Has Been Picked Clean. I Got Nothin' For Ya! - 10/18/10 08:38 AM

Well folks. It finally happened. I've run out of blogging steam. After almost 4 1/2 years, 870 blog articles, 307 featured posts, 760,000+ points, 41,000+ comments received.....I've hit the proverbial wall.
This current market has finally rendered me brain dead. I mean many $50,000 Short Sales can one person do with out losing their mind?
So, today, tomorrow and maybe for this week....I have NOTHING FOR YA! Sorry.
But........I will be back. I hope.
Since I don't really want to leave you with nothing....go check out ***these articles that will help you with your listing presentation.
***Broker Bryant's … (34 comments)

listing presentation: Expired listings can be a gold mine. Just be sure it's not fool's gold. - 02/27/10 10:40 AM
Here's a secret about expired listings. Expired listings are  almost ALWAYS over priced. That's why they are expired.
E$pired listings are without a doubt my favorite type of lead. These Sellers have already decided to sell and they've already decided to use a broker. 
The only hurdle left is to get the price right. That being the case it's important to establish quickly if this is possible or not.
A CMA (Comparable Market Analysis) for a property that has expired should be short, sweet and to the point. No need to go overboard. A good technique is to arrive … (77 comments)

listing presentation: Selling the 45 day listing agreement. - 02/06/10 08:43 AM
Hi folks. In my business I spend a lot of time speaking to Sellers who have had their property on the market with no success. My favorite type of listing. Expired listings. Not mine but another agents.
The reason these listings are expired is because they were over priced. And they were over priced not because of an unrealistic seller but because their agent wasn't able to sell them on proper pricing and decided to take the listing anyway.
These Sellers usually have the same complaints:
1. We never had any showings.2. We never heard from our agent.3. We had to … (128 comments)

listing presentation: How to list a property that's already listed. - 09/17/09 09:05 AM
Do you ever take post dated listings? What I mean is, a potential Seller calls you up and wants to get together and discuss placing their property on the market, the catch is, they are currently listed with another company. What do you do? Well, I'll tell you what I do, I go over and take the listing. Did you know this was perfectly ethical?
What you can't do is try to convince them to cancel their existing agreement or bad mouth their current Realtor. Also, you must post date the listing agreement. But other than those three things, this is … (267 comments)

listing presentation: Information To Help You Improve Your Listing presentation - 05/30/09 09:28 AM
Hi folks. Recently I received an email from an agent asking me about Listing Presentations. I've written often on how I handle my presentations. Here are the basics.
First, I want to let you know that my listing presentation may be a little different than most. I've never had any training and I've never been on a listing presentation with anyone. I haven't read the book and I didn't listen to the tapes. My presentation was learned by 15 years of trial and error.
To me, the most important part of the listing presentation, is the phone interview, prior to me meeting … (123 comments)

listing presentation: Pithy Post from Broker Bryant - 05/12/09 08:55 AM
Something to think about:
A good listing Agent has the ability to analyze market data and is able to present it in a way to "sell" the seller on pricing properly. This is actually one area that a lot of Agents and Sellers get wrong. They believe it's what we do after we take the listing that gets the property sold when the reality is it's what we do at time of listing that gets it sold.
At least that's what I beleive. Am I right?
Are you a Florida REALTOR(R) looking for a change? Check it out.
CENTRAL FLORIDA REALTOR(r) … (29 comments)

listing presentation: Look me in the eyes. - 04/22/09 09:26 AM
OK, today I'm going to write a little bit about "Listening presentations". I actually wrote a post about this quite a while ago titled "Make your listing presentation a listening presentation". Recently I had a listing presentation that really brought this concept home for me.
Now folks, I do want to say that all markets are different and all REALTORS® are different, so what works for me, may not work for you and vice versa.
About a year ago I bought a tablet computer. My thoughts were that I could use this in my presentations with a really nice power point … (45 comments)

listing presentation: Is telling the truth being negative? - 04/11/09 10:15 AM
Hi folks. Here it is Easter weekend and I'm still working! How about you?
By the way.....I couldn't find my damn Bunny suit!!!!
Such is life. Anyway, I want to talk a little bit about listing presentations. As most of you, know I am mainly a listing Broker and have been for 15 years. I've sold hundreds of homes in Central Florida and consider myself an expert when it comes to pricing and getting Sellers to hire me to sell their properties. It's what I do and I take it very serious.
Currently, my market is very difficult. Regular listings are … (31 comments)

listing presentation: Make Your Listing Presentation a Listening Presentation. - 03/18/09 12:28 AM
What makes for a strong listing presentation? Well, what I have learned over the years, is that the best listing presentation is when the Sellers are doing all the talking. Ask the right questions, sit back and listen.
Sellers don't care about Power Point Presentations, 25 Marketing Strategies for a Successful Sale, Broker Opens, how many designations you have, how large your company is or a myriad of other things we say to potential Sellers to show how good we are.'s all about them not about us.
The Sellers I meet with want to talk. They want to show you their house and … (20 comments)

listing presentation: Interviewing the Seller for Their Listing. - 02/17/09 09:36 AM
OK so today I went through some of my older posts to see if I could find something that may help you in your business. I came up with this one that I wrote back in October of 2006. Hopefully it will get you thinking about how you handle yiour listing agreements. Here goes:
Let's talk about Seller interviews. Yep, that's right Seller interviews. when I go on a listing appointment, I know in advance that the listing is mine. why? Because I'm great! Well, maybe in my own mind. But seriously, I have the mind set that if they are … (71 comments)

listing presentation: Listing presentation. In and out in 90 minutes. - 06/16/08 06:39 PM
Hi folks. This post is one of my oldy but goldies. I first posted this back in September of 2006 but feel it may help someone in their business so I'm reposting it today. OK......maybe I'm just lazy!!!
Let's talk about listing presentations. From what I've been reading lately I guess there are two schools of thought on these, one appointment listing presentations and two appointment listing presentations. I have to be honest with you, I had never heard of a two appointment listing until recently. You see, I have never had any training in Real Estate. When I first got … (145 comments)

listing presentation: "Broker Bryant, how much is my home worth?" - 03/03/08 08:02 AM
Hi folks. Are you having difficulties getting Sellers to agree on pricing? If so, maybe you are approaching it wrong. Try this.
"I'm not here to tell you how much your home is worth I'm here to tell you what it will take to get it sold." That is my opening line on my listing appointments. My goal is to get the Sellers emotions out of the deal.
In my market right now, I spend a lot of time meeting with Sellers who have properties that have declined in value since they purchased them. It's difficult when I have to tell a Seller … (64 comments)

listing presentation: Are you selling folks or building relationships? - 09/15/07 08:29 AM
OK folks, I'm going to really do it today. Short, sweet and to the point!! On my last post "Broker Bryant has a serious ‘tude!" Connie Cagle asked me this question:
"Some people do mistake confidence as being cocky, and when you're in this field of work, at times that can come across as being a pushy salesperson. I've always hated those. How do you find a middle ground?"
My response was:
"Connie asked how I avoid being a pushy salesperson. technique is not selling at all. I'm there to help them. If anyone is having a hard time selling folks it's because … (65 comments)

listing presentation: Broker Bryant has a serious 'tude!!! - 09/13/07 02:08 PM
Hi folks. OK my post today was sparked by Jennifer Allan's post "What Your Sellers May Not Know......but need to." If you haven't already read it, take a minute to do so, as it is very good. Jennifer is briefly touching down on a mistake she had made by assuming that an experienced Seller knows all about the selling process. Jennifer and her partner made the decision to.....well here's what she wrote:
"We didn't want to insult his intelligence by boring him with all the details of having a home on the market; we figured if he had a question about … (105 comments)

listing presentation: HELP!!!! I'm a newbie and I can't compete! - 08/28/07 08:48 AM
On my last post, "Listing to sell NOT signing to fail", Michael Eisenberg asked, "How does someone with little or no track record get the listing appointments?" Michael, that is a very good question so let me see if I can help answer it with this post. In fact, let me take it a step further and also answer, "Being a new REALTOR®, with no track record, how can I compete and convince folks to list with me?"
Question #1: "How does someone with little or no track record get the listing appointments?"
I think this is actually the easier … (65 comments)

Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC)

Bryant Tutas

Selling Florida one home at a time

Winter Garden, FL

More about me…

Tutas Towne Realty, Inc and Garden Views Realty, LLC

Address: 628 Grand Canal Dr, Poinciana, Fl, 34759

Office: (407) 870-9003

Mobile: (407) 873-2747

Email Me




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