marketing: The Best Marketing Dollars Spent
- 08/21/07 07:14 AM
The best marketing dollars I ever spent did not have my name, number, or picture anywhere on the marketing piece. Over the past year or so I have tried to work on building my business through referals. To do this I shifted my marketing dollars away from interuptive marketing techniques and towards excellent customer service. I only advertise my listings, not me. I spend a good portion of my marketing budget doing things for my client that will help them sell their home. For example staging, house cleaning, and lawn care. I have found that by shifting my focus from me to … (9 comments)
marketing: Over used ad words "motivated seller"
- 11/07/06 02:53 AM
Something I have a very hard time reading in MLS listings is the verbage "motivated seller" because nothing says motivated seller like a price decrease on the listing. As an agent are you not hurting your seller by saying in the agent comments "motivated seller" To me this is the equivilant of putting the heading desperate on a singles ad, you are just asking for someone to come in and take total advantage of the individual. … (5 comments)
The best marketing dollars I ever spent did not have my name, number, or picture anywhere on the marketing piece. Over the past year or so I have tried to work on building my business through referals. To do this I shifted my marketing dollars away from interuptive marketing techniques and towards excellent customer service. I only advertise my listings, not me. I spend a good portion of my marketing budget doing things for my client that will help them sell their home. For example staging, house cleaning, and lawn care. I have found that by shifting my focus from me to … (9 comments)
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