email optimization: 30 Real Estate Email Subject Lines that Entice Leads - 04/28/17 03:44 PM
Email marketing isn’t dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they’re deciding in less than seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email as spam, based on the subject line alone. Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam.
Use this list of Real Estate email subject lines to increase your email open rates:
PersonalizationThis list … (0 comments)

email optimization: Friday Freebies - Email Marketing Tools for Real Estate Agents - 04/13/17 11:28 AM
Still think email campaigns are so 2008? Well, think again! Email marketing is alive and well, you just need to have a smarter campaign. Real Estate leads need to be engaged with clean, professional, and personalized email messages. Start by examining which messages in your personal inbox enticed you. Then think of how your brokerage can mimic these practices to increase your open rate. Then start with these 4 tools are designed to bring your brokerages next email blast to the next level. 

Freebie # 1: Email Marketing Checklist
Have you experienced an embarrassing email blooper? We sure have! This checklist is designed … (1 comments)

email optimization: Want Leads to Respond to Your Real Estate Emails? Try This - 12/09/15 12:44 AM
Having trouble getting real estate leads to respond to your emails or even click back to your website? Well, we’ve got you covered! Constructing a great real estate marketing email can be a task, but we’ve compiled a few strategies (besides the obvious) to help you optimize your content and encourage leads to engage with you. Get the best response and click-thru rates by using these email optimization tips.
Use these tricks to optimize your real estate emails: 
1. Establish an objective.
Whenever you’re writing an email to a real estate lead (about anything) there should be a clear point made. It’s important to … (33 comments)