video: Resolve to Use Video Marketing in 2015 - 01/02/15 01:02 AM
Before I joined HouseLens, my colleague Jim Griffin shared some great blog posts on the benefits of video marketing. He's since turned that topic over to me, but in honor of the new year, today he's repurposing a great post from 2014: why you should resolve to add video to your real estate marketing plan.

HouseLens crew shooting agent video bios for D.C.-area Coldwell Banker offices.
He's updated his original post and is sharing some great statistics about the power of video marketing, along with some practical suggestions for just how you can incorporate video into your marketing.
Hop over … (4 comments)

video: Market Closeup: Naples-Ft. Myers, FL - 12/22/14 10:59 PM
 
This post is part of my Market Closeup series, where I profile the cities where HouseLens does business.
 
As you know if you’ve been following my blog or that of my colleague Jim Griffin, HouseLens has grown by leaps and bounds this year. Part of that growth was an expansion into South Florida, starting with the Miami-Ft. Lauderdale area.
 
We’ve now hopped the width of Florida and expanded into the Naples-Ft. Myers area, which is located on the state’s Gulf Coast.
 
Naples and Ft. Myers are both beautiful cities, full of gorgeous luxury homes that are really … (0 comments)

video: The HouseLens Thanksgiving List - 11/19/14 01:39 AM
My colleague Jim Griffin, HouseLens COO, is blogging today about HouseLens blessings. We have many to be thankful for, not least our wonderful customers and a great team to serve them.
The HouseLens folks have also had some great personal blessings this year--hop over to Jim's blog to see what they're grateful for.

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video: Lessons Learned at NAR Annual - 11/13/14 02:37 AM
Did you go to the National Assocation of Realtors Conference and Expo last week in New Orleans? HouseLens did! We had a ton of fun, worked very hard, and learned some key lessons in the process. Here were our takeaways from the conference—I’d love to see yours in the Comments!
 

The entire HouseLens contingent in the booth. L-R: Kathryn, me, Andrea, Andrew, Michael, Sara, Jim, and Andy.

You need an “Easy” button. So many of the agents who stopped by our booth talked about the stress of juggling home, family, and business ownership. We get it: you have a … (0 comments)

video: How to Share Your Marketing Videos on Facebook - 11/05/14 12:53 AM

This is Part 3 in my series on maximizing the use of your marketing videos. Much of the information in this series is also available in the form of video tutorials on the HouseLens website.
 
Today, I’m focusing on Facebook. Posting marketing videos to Facebook is a great idea—after YouTube, Facebook is the most popular video platform on the Internet. But keep one thing in mind: Facebook followers want to see a variety of content. It’s OK if you post a video every day, but make sure you vary the subject matter. For instance, share a mix of listing … (5 comments)

video: How to Upload Your Marketing Videos to YouTube - 10/15/14 05:18 AM

So, you took the plunge and decided to join the video marketing revolution! But what do you do with your videos once they're delivered?
 
Last month, I offered some suggestions for where to post your videos. If you're not familiar with uploading video, however, the idea can be intimidating. Never fear – HouseLens is here!
 
We have created a series of videos to show you how to upload video to all the major social media sites—you can watch them on our website. For those of you who prefer to read instructions, I’m also going to be using my … (2 comments)

video: Market Closeup: Baltimore, MD - 09/24/14 12:14 AM

Early each month, I profile a HouseLens market as part of my Market Closeup series. I think of these posts as a fun chance to show you what's great about the cities where we do business. Click here for a list of the other posts in this series.
 
Baltimore, one of our nation's oldest cities, is also home to some of real estate's most innovative agents.  HouseLens launched into Baltimore in 2013, and we've enjoyed watching it grow! Here are just some of the reasons Baltimore is one of our favorite markets.
 

 
STEM. Thanks mostly to … (0 comments)

video: Lessons From a Video Shoot: Three Key Ways to Maximize Broker Videos - 09/03/14 12:31 AM

When you think of HouseLens, you probably think of our full-motion walk-through video tours, which is great. Our video tours are our signature product and certainly make up the bulk of our business.
 
But did you know that HouseLens also produces agent video bios and broker promotional videos? These can be a key part of your real estate marketing strategy and the way to establish an edge over your competition.
 
Just last month, HouseLens Creative Director Antony Boshier and Artist Trainer Ryan McLemore traveled to the Washington, D.C., area to shoot broker videos for 21 Coldwell Banker offices … (1 comments)

video: HouseLens University Goes to Florida - 08/29/14 01:21 AM
At HouseLens, we have a program called HouseLens University for hiring and training new videographers. It's part of our commitment to delivering a quality produce and quality service, no matter how large the company becomes.
Usually, our "artists" come to headquarters in Nashville for HLU, but this month, our lead trainer traveled to South Florida to do an on-site HLU at The Art Institute of Ft. Lauderdale. It was a great trip!
My colleague Jim Griffin has the full story and some great photos over on his blog this week. Go check it out if you have a minute! http://activerain.com/blogsview/4475334/houselens-university-goes-to-florida
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video: Where to Post Your Marketing Videos - 08/20/14 12:27 AM
 
So, you took the plunge and decided to market your real estate business with video. But what do you do with your videos once your videographer delivers them? Here's a list of places where you can put your marketing videos--including listing videos, agent bios, broker videos, and more--to work for you.
 
The MLS. Many agents don't realize that they can post listing videos or video links to the MLS. Just keep in mind that each MLS has its own set of video requirements. Make sure that you know your local MLS' requirements ahead of time and that your videographer … (5 comments)

 
David Greenberg (HouseLens: Video Marketing for Real Estate)

David Greenberg

Nashville, TN

More about me…

HouseLens: Video Marketing for Real Estate

Address: 720 Rundle Ave., Nashville, TN, 37210

Office: 888-552-3851

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