So we’re all painfully aware of the major challenges facing the residential real estate market right now, with homes of every shape, size, color and price available for the (relatively few) serious buyers out there who are still looking to buy real estate. One thing we know pretty conclusively these days is that most buyers no longer drive the neighborhoods (at least initially), read the classified ad sections in newspapers or flip through those glossy magazines available at the local supermarket. No, these days you will find the vast majority of buyers clicking their mouses (er, mice?) … (4 comments)
Today's real estate professional needs a highly developed marketing plan to ensure that their listings stand out amongst the sea of homes out there and attract real buyers. With 84% of buyers beginning their search online, professional photos, virtual tours, property websites, and highly developed and targeted online marketing plans are a true necessity for today's successful real estate professional.
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