realtor marketing tips: How To Compete For The Listing - 03/30/20 01:22 PM
Back in the early 90's Colliers Encyclopedia sales training taught me the power of a process and presentation in sales will give you that competitive edge every time. If you wing it then you get "wing it" results! If you are planned, intentional and know what to say and how to say it then you are there to decide whether you like the client, their home and their motivation because you have their listing if you follow these steps. This week we follow step by step the competitive edge and winning the listing every time.
Phase 1 ( Let’s assume the request … (0 comments)

realtor marketing tips: Pre Open House Strategies In 2019 - 10/08/19 05:32 PM
One of the best activities I did for my business was an open house and it never failed me and should never fail you if done correctly. An open house will always be one of the top ways an agent can generate business because face to face lead generation is where most of us are at our best. This is the best opportunity for the consumer to meet you and get to know you and with enough skill they will even like and trust you.
So what was my goal for an open house? My number one goal was to capture a contacts … (0 comments)

realtor marketing tips: How To Get Clients Picking You Through All The Noise - 08/19/19 06:58 AM
When potential clients are looking for a Realtor, they’re probably meeting with several before they decide on one. Because this is one of the biggest transactions people deal within their lives, it’s no wonder they stress over choosing the right professional to stand by their side and help make sure everything goes smoothly. Plus they want to LIKE you, and have a great and fun consumer experience. So how do you help them make it easy to choose YOU as their agent?
Simply put, it’s by focusing on THEM rather than yourself. Most agents they interview are going to talk mostly about … (1 comments)

realtor marketing tips: 35 Free, No Cost Real Estate Lead Gen Ideas in 2019 - 05/15/19 09:36 AM
Often I hear realtors tell me how expensive it is to do effective marketing as a real estate agent and how they don’t have the budget for these costs. Although I agree there are some very pricey marketing tactics in play right now, I assure you there are countless highly effective tactics that are “zero” cost  or low cost to the agent….
35 Free or Low Cost Lead Gen Ideas for Realtors© Pick up the phone and talk to 5 current or past clients a day. Give them your greatest gift, “your time.” Ask for the business ”Of all the people you … (0 comments)