buyer perception: How Do You Save a "Stale" Sale? - 05/07/10 03:28 AM

We have all had a listing that, for whatever reason, just does not sell. And the longer it sits on the market, the less attractive it becomes to some buyers. Price reductions can often "confirm" these buyers' misconceptions that "there must be something wrong with it."
How do you combat this? What strategies or marketing techniques do you utilize? What advice do you heed in these situations? Are there ways to make a property "fresh" again? How do you save a listing? Does your local board of REALTORS have regulations that pertain to this situation?
We'd love to hear thoughts from agents everywhere!
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