Weksil LLC Blog

You know your listings? yes the one you cultivated and worked hard for to get then input into the NAR owned MLS. That listing most often than not gets syndicated to online portals like Zillow.And do you know what happens to your listing on Zillow if you are not a Premier Agent? You do not get tha...

What is Customer Acquisition Cost?Customer Acquisition Cost (CAC) represents the total amount spent to acquire a new client in real estate. This crucial metric helps agents understand their marketing efficiency and profitability. The basic formula is:CAC = Total Marketing & Sales Costs / Number o...

As real estate professionals, we often focus on immediate transactions, but understanding the true lifetime value of a client can dramatically shift our perspective on customer acquisition and relationship management. Let me break down why this matters and how it can transform your business appro...

Have you ever visited a website, whether it's for a particular product or service and the following couple of days you get either a personal postcard or email from that site but you never opted in with that company? This is called a blind opt-in.Big brand sites like Lowes, Home Depot and many oth...

Have you ever visited a website, whether it's for a particular product or service and the following couple of days you get either a personal postcard or email about it but you never opted in with that company? This is called a blind opt-in.Big brand sites like Lowes, Home Depot and many others us...

The No-Drama Client List:While other agents obsess over interest rates and election predictions, smart real estate professionals are quietly building their business with clients who remain ready to transact regardless of market conditions. Here's your actionable guide to finding and securing thes...

Whether you're a rookie agent or a seasoned professional, understanding your marketing funnel is crucial for success in real estate. Let's break down the optimal approach to convert prospects into happy homeowners.Key Note: If you're not part of the awareness set you're not part of the considerat...

You've done the pricing, promotion, partnerships, and innovation to the point that you can't get anywhere. You can't push your salespeople any harder to convert, and they finally recognize that when your look at your brand, you really do look and sound just like everybody else. It's time to do so...

I don't know about you but I am so tired of receiving junk email about SEO services lately... this and that getting on google. It's great to have SEO optimized pages but this represents 7-10% the bottom of the whole marketing funnel. TOFU stands for top of the funnel by the way. BOFU is bottom. Y...

Dear fellow real estate professionals,The dust is still settling from the 2024 NAR settlement, and we're all feeling the ripple effects. As we navigate this new terrain together, I want to hear from you directly. What's keeping you up at night? What unexpected hurdles are you facing given the cur...