ARCHIVED BLOG POSTS
2024
Every market has a hidden gap, every market, between what customers want and what they're actually getting. That gap is your opportunity. To find the gaps, start by analyzing what your competition offers. Look at what customers say about them, especially those negative comments.Identify the top t...
11/20/2024
In today's hyper-competitive real estate market, trying to be everything to everyone is a recipe for mediocrity. The most successful agents understand a fundamental truth: strategic focus beats scattered effort every time.Finding Your Sweet SpotAsk yourself these questions: What types of properti...
11/13/2024
Income inequality comes from housing. The American Dream of homeownership is becoming increasingly out of reach for many families. While numerous factors contribute to growing income inequality, our complex web of housing regulations plays a crucial but often overlooked role in widening the wealt...
11/13/2024
Before spending $1 on any marketing campaign or website buildout most companies fail to do proper research into their end user with no gap analysis for missed opportunities. Knowing how big your market is and whether you are on the upside or the tail end of one is crucial. This is probably the m...
11/11/2024
The distinction between tactics and strategies is crucial for real estate success, yet many agents confuse these two essential concepts. Strategy represents your long-term direction and overall business vision, while tactics are the specific daily actions you take to achieve these larger goals.In...
11/08/2024
Do you recognize the photo above? Those are local MLS books which used to be dropped off to subscribers way before the internet and buyer agency existed.Well sometimes it might be worth a while to visit those models and look back how things have changed sine the MLS and api technologies have tran...
11/03/2024