William Whitson's (williamwaldo) Blog

One rule of thumb is to try to appeal to as many of the five senses as possible. The sense of sight of course has the largest impact on your buyers. One way this sense can be appealed to is by neutralizing wall colors in the home. Most buyers can overlook neutral colors even though they may not c...

As a seller (and as a seller’s agent) the main purpose is to overcome any objections a potential buyer may express. In order to do this, a seller must wear a lot of different hats and walk in a number of different shoes. That is of course assuming that your long term goal, hopefully not to long ...