categorize your business: Tracking Your Business.. Thoughts? - 01/01/08 05:33 AM
I have kept a spreadsheet for every real estate transaction since I got into the business in 1996.
These last few years, I have tried to break-out from where each sale came from.  I have used categories such as: Past Client, Sphere of Influence, Ad Call, Sign Call, FSBO, etc.
A couple of years ago, I added a category; "Market recognition".. I would ask peole where they got my name or number and they have simply said, "I see you all over town, in ads, on signs, you're everywhere", so I couldn't pinpoint the real source.
the indirect, "campaign" marketing does pay off. You may … (8 comments)