wolfnet: Announcing NEW Search Results Features in BackOffice
- 04/01/13 11:05 PM
We are pleased to announce additional features for customizing the display of listings on the Search Results page! Now BackOffice administrators can configure the default sort order of listings, as well as the default number of listings displayed per search results page. These exciting new tools are completely free to existing WolfNet customers and can be utilized immediately! The new settings include options to customize: Number of Listings Per Page: Increase or decrease the default number of listings that appear on the search result pages, with options to display 10, 20, or 30 properties per page
Sort Order Setting: Manage the order in … (0 comments)
wolfnet: NEW! Retaining Search Criteria Feature
- 09/09/12 11:08 PM
WolfNet is pleased to announce the launch of the Retaining Search Criteria feature. Our customers have asked, and we’ve delivered! Consumers can now switch between primary (active, foreclosure, sold and open) and secondary search types (county/city, address/zip, etc…) and search modes (form and map) without losing the search criteria they have entered!
This enhancement is not only a great value add for our customers and their consumers, it’s a huge timesaver! Consumers want to get to properties fast, and this feature is going to help them do that. In previous iterations of the WolfNet property search, when a consumer … (0 comments)
wolfnet: NEW and Improved WolfNet Color Picker
- 08/10/12 12:47 AM
We are pleased to announce the launch of our new and improved color picker. The new color picker is a great tool to utilize when customizing your property search to better match your website and your internet branding. The enhancements to the color pickerinclude the following features:
Compatible with BOTH search skins: Use the color picker to modify either the Classic or the Modern skin. Previews Search Page and Listing Details Page: Preview your selections before applying the changes to your property search. Reset Colors: If you are unhappy with your color selection, no sweat! Simply click the “reset colors” … (0 comments)
wolfnet: The New WolfNet Blog
- 11/01/11 02:39 AM
Hi folks! My name is Millie and I’m the WoofNet, I mean, WolfNet office dog. Weighing in at 6 pounds, they tell me I’m a Morkie (part Maltese, part Yorkie). Here at the office, I’m the only one who gets to wander from office to office throughout the day. As the eyes, ears and nose of the office, my column will focus on the everyday activities here at WolfNet. Today I’m thrilled to be the one to introduce you to the new and improved WolfNet Blog! Our new series of posts will cover a wider range of topics from IDX … (0 comments)
wolfnet: WolfNet Launched New WordPress Website with Unbelievable Analytics
- 08/29/11 04:11 AM
WolfNet Technologies and Arranging Pixels recently teamed up to offer semi-custom WordPress websites complete with IDX integration. The first site was launched on Friday, August 12, 2011. Although still early, we have already seen tremendous results. Scott Epstein, a long time WolfNet IDX subscriber, approached WolfNet about creating a new and improved design for his website www.Illinoisrealestate.com. The difficult part wasn’t creating the new website; it was maintaining the rank, relevance, and authority the site had generated over the years. Before redesign, www.Illinoisrealestate.com was the top result returned when searching “Illinois real estate,” the fifth result when searching “Illinois homes for … (2 comments)
wolfnet: We Want Your Tips!
- 07/15/11 04:22 AM
WolfNet's Tip of the Week blog posts every Thursday, and the majority of the content is written by our in-house staff. But we know the best tips come from our customers: agents and brokers who actually leverage the WolfNet IDX solution to provide additional search options to clients and prospects, and generate more business. We want to hear from you! If you have a special strategy or action that helps your business that uses involves IDX and search capabilities, let us know. Maybe it's special links or custom searches you set up on your web site. Or perhaps it's something you … (5 comments)
wolfnet: Customer Behavior Basics
- 07/08/11 03:13 AM
Earlier in this series, we introduced you to Customer Behavior, a new and free feature for WolfNet IDX subscribers that provides tremendous insight into what has motivated a web site visitor to complete one of several online lead forms. If you haven't enabled Customer Behavior yet, you'll want to reference the link above for instructions, and enable it today. Once enabled, when you receive a lead notification email you can now reference the customer behavior that comes with it. Today we will discuss a few key pieces of information that may help you better qualify your leads immediately. Consider the following: … (0 comments)
wolfnet: IDX and Long-Tail Keywords
- 06/20/11 06:11 AM
In simplest terms, long-tail Search Engine Optimization (SEO) involves targeting keyword search terms that are more obscure and less frequently searched. For example, a generic search term might be "Real Estate," whereas a long-tail search term might be "green homes for sale in Cornelius NC." According to online marketing specialist Alan Mitchell, targeting long-tail keywords on your web site can provide the following benefits: 1. While individual terms may be somewhat insignificant, en masse long-tail keywords can generate significant search volume (high impressions). 2. Long-tail keywords have less competition than generic keywords, providing a potentially higher Click-Thru Rate (CTR) and lower … (0 comments)
wolfnet: Using the WolfNet IDX Quick Search Builder
- 06/03/11 03:48 AM
The vast majority of page views on a real estate web site are on the property search. Among WolfNet's complete web site clients, over 97% of web site page views are contained within the IDX search pages. Therefore, not only is it important to review and modify your lead capture settings as needed, it's also critical to provide intuitive calls to action on your home page to get your web site visitors to the IDX search in as few clicks as possible. One effective way to direct your visitors to the property search is to present a Quick Search on your … (0 comments)
wolfnet: Engaging Your Inactive Registered IDX Users
- 05/20/11 03:17 AM
Last month we talked about account activation, and the importance of engaging your registered users who have yet to authenticate their account via email. Today's post will discuss how you might engage activated users who appear inactive on your web site and IDX solution. Doylestown, PA agent Tom McFarland has targeted inactive users in his IDX BackOffice for years with a simple strategy. "I basically send a monthly email to anyone who hasn't logged in to search listings in more than 30 days. I tell them I'm cleaning out my database, and noticed they haven't been to the web site in … (0 comments)
wolfnet: Introduction to the URL Search Builder
- 05/13/11 03:48 AM
IDX can provide your web site visitors with something far beyond a search interface. Specifically targeted properties can be featured on blogs and neighborhood pages to enhance page content, and showcase your special areas of expertise. Whether it's a specific community, property type, price range or amenity, you can feature matching listings using WolfNet's URL Search Builder. In simplest terms, the URL Search Builder automatically creates a custom search link from a simple search criteria form. To access the utility, do the following: 1. Login to your IDX Admin at www.mlsfinder.com/admin or at www.wolfnet.com (Client login at the top of the … (5 comments)
wolfnet: WolfNet to Launch New IDX Search Enhancements
- 05/10/11 09:25 AM
We are pleased to announce several significant and exciting product enhancements coming soon to your WolfNet IDX property search. These enhancements will be made available to you at no additional cost and include the following: WolfNet IDX: The new WolfNet IDX property search featuring a variety of design and functional enhancements! Choose from a variety of property search skins and layouts to further enhance and personalize the property search. Establish new default search settings. Equip users with additional search tools guaranteeing the best search experience possible. MapTracks 3.0: For MapTracksSM customers, an updated platform with the latest mapping technology, including a … (2 comments)
wolfnet: Tips on IDX Account Activation – Part 2
- 05/03/11 03:22 AM
Last week we talked about IDX account activation (also called authentication), and how lead capture settings can impact activation rates among your web site visitors. We concluded that no matter what your settings, many visitors will not take that extra step to activate their account. Therefore, it is important to regularly follow up with visitors who are "Not Authenticated." It's important to remember that visitors who have not activated their account cannot receive emails from WolfNet IDX systems, including SearchSaver listing notifications. Thus, you will need to identify these users and contact them separately, either by phone if they have provided … (6 comments)
wolfnet: Tips on IDX Account Activation
- 04/22/11 03:53 AM
WolfNet's IDX property search offers web site visitors the ability to register to save Favorite listings and to receive email notifications when new listings match saved search criteria. Part of the registration process requires visitors to activate (authenticate) their email address by clicking on a link in a welcome email sent upon registration. This double opt-in step was implemented several years ago to conform to the CAN-SPAM act, and to ensure WolfNet IDX subscribers would get leads via email, and registered visitors would get their requested updates. Unfortunately, not every visitor activates their account right away, which means they cannot receive … (7 comments)
wolfnet: IDX Integration with iFrames
- 04/14/11 10:15 AM
Sometimes the easiest means to integrate a WolfNet IDX solution into a 3rd party web site is through the use of an iFrame. When done properly, the user experience remains relatively seamless while navigating from your web site to the search and back again. Here are some of the basics to make sure your integration is optimal for your customers: 1. Page Width - Minimum width for the property search is about 780 pixels. If your frameset is narrower than that, you will create a side-to-side scroll within the search that many users will find inconvenient. This severely compromises their experience … (0 comments)
wolfnet: How to Manage Your IDX Lead Capture Settings (Part 2)
- 04/08/11 03:37 AM
In last week's post, we described registration requirement settings available to WolfNet IDX subscribers. We also noted which settings were more or less restrictive, and that generally speaking more restrictive settings mean more leads, though the quality of leads captured from forced registration may decline. This week, we want to discuss what you should consider before enabling the settings that are right for you. Consider the following: 1. MLS Rules - Some markets require certain data be restricted to only users who have registered and authenticated their email address. This may include listing address or public remarks. WolfNet always sets available … (0 comments)
wolfnet: How to Manage Your IDX Lead Capture Settings
- 04/01/11 03:36 AM
Tip of the Week Blog Series Did you know you can control exactly when your web site visitors are required to submit their contact information? WolfNet provides to its IDX subscribers an admin tool called "Site Login Options" that enables you to designate at what point in the process the visitor must complete the registration form. To access Site Login Options, do the following: 1. Login to your WolfNet IDX Administration area at www.mlsfinder.com/admin, or just go to www.wolfnet.com 2. Select Property Search Configuration from the left side of the navigation, or the body of the admin homepage. 3. Select Site … (4 comments)
wolfnet: Customer Behavior Provides Tremendous Insight Into IDX Traffic
- 03/25/11 03:40 AM
Tip of the Week Blog Series Have you ever wanted to read the minds of your customers? With WolfNet's new Customer Behavior feature, they'll think you can. This innovative new feature tracks property search activity before an IDX visitor completes an online form, such as a listing inquiry, showing request or user registration. The lead notification email now provides much more than just contact information and a listing number; you may see listings viewed, average price range, average bedrooms and bathrooms, top property types, top cities, last three searches run and much more. This results in tremendous insight into what actions … (5 comments)
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