reverse mortgage financial retirement planning: 'The Smart Sell': Planning Your Future With a Reverse Mortgage - 09/04/13 10:40 PM
'The Smart Sell': Planning Your Future With a Reverse Mortgage
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
-Leo Burnett
I think it's an important distinction to be made. As an independent reverse mortgage broker, I am not in the business of tricking, pressuring or misleading my clients, potential or otherwise.
I'm not in this for the 'hard sell,' even though most news reports think I am.
I am here for the 'smart sell' because that's what reverse mortgages are. They are a smart move for older Americans who want to retire debt-free … (0 comments)