real estate: CPM's Within the Right Medium
- 01/23/08 02:20 AM
My background before starting Yourdoormat.com in 2000 was in advertising sales for Newscorp. and Time/Warner . CPM's were most important to clients. But you have to be in right medium and you have to be in a medium that enables you to create a reasonable amount of awareness (i.e. there must be a reasonable commitment from you). Here is a quick way to look at CPM costs and we used to do this all the time - at least in the newspaper industry: CPM is the cost of an advertisement divided by the circulation x 1000. In the end, CPM stands for cost … (0 comments)
My background before starting Yourdoormat.com in 2000 was in advertising sales for Newscorp. and Time/Warner . CPM's were most important to clients. But you have to be in right medium and you have to be in a medium that enables you to create a reasonable amount of awareness (i.e. there must be a reasonable commitment from you).;)
;)
