buyer leads: Understanding Buyer and Seller Lead Times - 07/25/17 02:03 PM
Perhaps the biggest misconception in real estate is that Internet leads are worthless. The root of this nasty little rumor likely comes from the average length of time between lead generation and actual conversion. 
Why the long gap? With the advent of the Internet, we're now seeing leads showing up in our funnel sooner. Customers have always completed the research phase, even before the days of the World Wide Web, but before they needed to do some footwork to get the info they wanted. Now, your website is that online library they've been searching for (if you are doing it correctly that … (0 comments)

buyer leads: 7 Questions to Ask Your Real Estate Buyer Leads - 05/02/17 08:28 AM

"I'm ready to buy a home!" These words are music to any REALTOR's ears. An instant smile materializes, your heart briefly skips a beat and suddenly the clouds part! Sadly, that excitement can be dashed as any of the following killjoy phrases are uttered next:
"I have terrible credit, can I still buy a home?"
"I want a real steal but don't have much saved up."
"I need to close on a house by next week."
"I'm in no rush, just want to see as many homes as possible before I decide."
Did your sails just deflate a little?
The good news is that … (1 comments)

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