traditional marketing: Do Billboards Work? - 07/14/18 10:48 AM
There is a big push towards advancing your technology and always using whatever is the latest and the greatest. At the same time, there is a countermovement towards integrating traditional media like letters, cards, and flyers. Traditional print marketing can still be effective when done right, and when you know your demographics. For example, people over the age of 60 are more likely to buy a home they found in a newspaper vs millennials that are more likely to find their home online.
But what about billboards?
In San Diego, billboards can range from $300-8,000 a month.
From my perspective as a writer, and … (2 comments)

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