Z57's Blog

Do you struggle to capture new real estate leads online? The issue is likely connected to an overall lack of traffic. After all, how can you get online leads if no one is visiting you?We know this is a common issue for many agents so we've compiled our 5 favorite ways to direct traffic to your re...

Who doesn't like seller leads? The only downside is the chaos that accompanies showing homes to prospective buyers. Managing seller expectations, while keeping them up-to-date on the process, can help alleviate that stress. We've created a free downloadable seller guide that you can share with yo...

Many real estate agents are frustrated when they first switch from their personal Facebook accounts to a business page. Simply put, it's often easier to get people to interact with a person as opposed to a business. So your challenge, should you choose to accept it (and trust us, you should) is t...

Most of us have a love/hate relationship with marketing. When it's generating leads, we love it. The second our campaigns stop performing, it's hard not to throw in the towel. In the real estate industry, however, marketing is essential for continued success. If you are not generating leads throu...

If you are like many real estate agents, you might not prioritize first-time home buyer leads. Consider this - these clients can be great for referral leads! If you aren't working with first-time home buyers, you are likely missing out on these referral leads. Don't worry, it's not too late to do...

The next generation of real estate buyers and sellers are here! Millennials are taking the industry by storm and while they share some similarities with previous generations, they also bring some unique preferences and qualities with them. In order to capture and nurture these needs, you'll need ...

Happy Memorial Day! Today we remember all those who gave their all. We dedicate this day to all men and women who served so courageously. 

Most agents come to fear those 4 dreaded words - For Sale By Owner. While you might be tempted to rule these people out as potential leads, the truth is that these relationships are worth pursuing. In fact, nearly 80% of FSBO homes end up being placed with a real estate agent in the long run. The...

As a real estate agent, it's imperative that you have a great social presence. The only problem is finding time to manage your accounts! This is why Z57 created PropertyPulse. Managing automatic and customized posts is simply with this software. Here are 9 tips to try today 1. Link your blog, web...

Summing up the life of a real estate agent can be done in one word,"busy." Those two syllables encompass all that goes into a successful day. From showing homes, meeting with clients and organizing open houses there are few spare moments each week. While this a sign that your business is successf...