Z57's Blog

There are plenty of agents on social media, and it's hard to stand out with so much competition. However, not every agent on Facebook is using the platform correctly. There are a few basic actions that need to be taken by agents that are often ignored. If you do these 3 things, you will certainly...

A common complaint we often hear on Facebook is that people on Facebook are ANNOYING. Who really cares what somebody else is eating? Nobody cares. And you are right. Let me tell you why. People don't care about posts on Facebook unless it is about them. So, the question is: how do you make a post...

With Halloween on the horizon, it's best to start your Halloween marketing as early as possible. If your only idea is sneaking the word "Spooktacular" into your emails, here are a few better ideas you can use: Here are 5 Real Estate Marketing Ideas You Can Use for Halloween1. Decoration ContestFa...

There are plenty of reasons why many of you THRIVE as real estate agents. You have very specific characteristics that make you unique, but also contribute to your success. But like Icarus learning how to fly, your strengths might also be the reason for your downfall if you are not careful.Here ar...

Got a quality photo you want to share? Do you have the perfect caption written out? But is the only thing missing a quality hashtag? Here are 4 places to find good hashtags for your real estate posts! 1. Your CompetitorsWhat are your competitors using? Particularly, what are your competitors that...

You know, this question has been asked often. Real estate agents are still skeptical about the benefits that social media brings to their business. Active Rain, what do you think? Here at Z57, we would argue yes...yes of course. Obviously we are bias, because we provide social media solutions for...

Are you looking to improve the videos you make for your real estate business? The best camera you can use is the one that is already with you - weather you keep a DSLR around your neck at all times, or have a smartphone in your pocket. With that said though, some cameras might serve a better func...

This past week a war raged on between two corporate behomths specializing in deep fried poultry embraced by two pieces of bread. Granted, Popeyes vs. Chick Fil A is a topic more for the younger generation to argue over, there is much to be learned from this battle. First...you should know why Pop...

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients. Here are some thoughtful gift ideas you can give to your clients:  1. Puzzle of Their Home  Remember that professional listing photographer ...

So you've convinced that FSBO to finally list with you. Just by you having access to the MLS and brokerage resources, you have the ability to market that listing much better than any non-licensed person could.Here Are 5 Easy Ways to Generate More Views for Your Listings1. Professional Photography...