Z57's Blog

It's understandable if your buyer was ALSO a real estate agent...but 10 out of 10 times, they likely are not. These days people feel like they are experts on subjects just because they did a google search. If you google "DIY Dentistry" you will find plenty of palm-to-forehead examples of genius. ...

Spring is in the air! Snow is melting (at least I hope it is!) Flowers are blooming. We have more sunshine. And with more natural light, we can see the piles of clutter that grew over the winter. We have create an infographic to share with your leads to get their home clean (and hopefully ready t...

Oh no! With today's Facebook and Instagram outages, a big flaw in some real estate agents's social media marketing strategy is exposed: Relying on a single platform. That doesn't mean you should have a profile on every platform, just to have a profile. You should only have profiles on social chan...

Hey Active Rainers! Our Director of Sales, Doug Cherry, will be hosting a webinar next Tuesday, March 19 @12pm PST. He will be uncovering 5 mistakes that top performing real estate agents avoid on social media. He'll be discussing best practices, growing your influence, increasing brand awareness...

There seems to be a lot of misleading information on the internet about using hashtags in your social media platforms. It's always the usual general pieces of advice from content writers that might not actually have a strong social media following, but are instead repeating what they hear thus pe...

Secretly people enjoy filling out surveys. How many "Which Disney Princess Are You?" posts have you seen on your Facebook page? Too many I bet. Giving your home buyers a questionnaire to fill out will provide similar results...except for instead of becoming a Disney princess, you are given more i...

It's a constant struggle to come up with new content for social media, especially considering that you need to be consistent in order to make any impression on your audience. Skip a week of posting, and the algorithm bumps you down in the news feed. We have compiled 15 posts you can use for your ...

There is plenty of real estate jargon that can over your buyers' heads because they are unfamiliar with the industry. Throwing unfamiliar terms at them can drain their self-confidence and cause them to take longer to research before choosing to transact. Share some of these terms with your buyers...

You have two days to find last minute presents for your significant other! They are the most precious thing in your life. So it is understandable for them to not be remembered this Valentines Day. So, let us do it FOR YOU! We have designed 6 cheesy Valentine Cards you can send to real estate lead...

Hey Active Rain!We created this house hunting checklist for you to download, customize, and give to your home buyers to help with their home search. This will especially assist with non-individual buyers, such as families or couples. They can mark what is a need or want and compare their results ...