Z57's Blog

See the question in the title...Would you take a haunted listing? Why or why not? The laws for selling haunted, or Stigmatized Property, vary from state to state. So here are some not-so-fun facts about those properties: In New York, agents are not required to disclose a haunting to potential buy...

Did you know Facebook is free? It is free to post. Free to have a business page. And free to comment on other people's content. Then why on Earth would you keep a budget for Facebook? Here's why:1. Facebook AdsTo advertise, you need to spend money. Plain and simple. There are plenty of agents out...

Here is an odd topic: Is it okay to use smartphone photos (that you took yourself) for listing photos?We know there are many costs involved for real estate agents, and in order to turn a profit you must be selective about when it would be a good idea to DIY vs hire a professional. Building a webs...

Earlier this year we asked the question "Do Billboards Work?". And in some markets they do, some markets they don't.What about this question:Do you still get calls from your signs?We know not everybody is going have a budget for a billboard, or even consider using a billboard. However, it is stan...

Home sellers know everything, right? Of course they don't. It's your pleasure of educating them and helping them through the process. We have designed an infographic for you to share with your Facebook audience! CLICK HERE to download the full graphic.Here is a sneak peak of some of the informati...

Does anybody keep an "Open House Kit" in their car just in case they arrive at the open house and something goes wrong that needs to be quickly patched? Or maybe you left the house and realized you left something important?Here is What We Recommend to Keep in Your Kit:1. Office SuppliesYou never ...

Scenario: You have a listing that has been on the market longer that you would like. Now you have to lower the price. Lowering the price may be a good strategy to entice potential homebuyers. Now...you have to create a marketing campaign around it. And there is the tiny detail of how do you phras...

You know, it's really easy to write a blog if you are knowledgable on the topic and have a genuine interest in it. Having a passion for the real estate business I would argue is a learned passion. The underlying motivation is to help people find their dream homes, right? That satisfaction you fee...

Active Rain community! We created an infographic for you to share on your Facebook page to increase engagement. We include 12 total home improvements that your leads can do to increase the value of their home. Each idea involves the upgrading of their current home into one of those fancy schmancy...

Let's settle this debate. When it comes to sharing files...which solution is your preferred method?There are agents on both sides of the debate, and it is worth listening to both sides. Why Google Drive is BetterGoogle Drive is great for collaboration. If you need more than one person to work on ...