Z57's Blog

Are you frustrated because it seems like your competition's Instagram account seems to continue growing while you are stuck at below 500 followers? Fret not! Sometimes it might not be what you think.   There are a few telltale signs that your competition is cheating the system: Their Content Suc...

One of the best ways to generate traffic to your site (and thus real estate leads) is by blogging. But we agree it can be a chore to always create new content on a regular basis. To help you out, we recommend the following tips to keep yourself inspired:1. Interview an Industry ExpertCollaboratio...

Facebook Video, IGTV, Youtube...there are so many video platforms in 2018. We all know how to talk to a camera. We all know how to record videos. We all know how to answer questions that real estate prospects are asking...but one important overlooked aspect of video production is audio. Do you us...

There is a big push towards advancing your technology and always using whatever is the latest and the greatest. At the same time, there is a countermovement towards integrating traditional media like letters, cards, and flyers. Traditional print marketing can still be effective when done right, a...

Summer is the selling season! Now is the time to engage your target audience and sphere of influence on social media. Many people will have a little extra time to themselves. Even if they are on vacation, they are still checking their Facebook feeds. One great way to deliver valuable information ...

Tomorrow our VP, Jack Markham, will be hosting a webinar. Jack is a member of the Forbes Real Estate Council, and will be speaking at this month's Inmann Connect.. This will be a continuation of our last month's webinar cohosted by one of our clients, Linda Hughes. In that session we discussed ho...

Hey Active Rain! Does anybody have a morning routine they would like to share? Being your own boss can be tough sometimes. We find that if you have a routine and stick to it consistently, that consistency can lead to success. Especially when you can identify items that obstruct it. Habits like sl...

We won't be going to in-depth on this topic here, because that will be saved for next week's article on the Z57 blog...but we wanted to know how the Active Rain community feels about the recently announced Instagram TV. What is Instagram TV? (IGTV)Instagram TV is a new feature of Instagram that a...

You know how there are some fashion rules that you should follow, such as wear clothes that "fit" well. Shoes must be clean. Tuck in your shirt if you are wearing a button up shirt. ...but still you see men with shirts untucked. Tennis shoes with suits. A suit jacket with a tshirt underneath....a...

In a slump? We certainly hope not! Here are some quick ways you can boost traffic to your real estate website! 1. Utilize Social MediaOne of the strategies we utilize to generate traffic to our client's websites is through the use of engaging social media content. The content we write tempts soci...