Many homeowners expect their listing agent to do the same things that a selling agent does - find someone to buy their home. After all, they do the things you expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspapers and real estate magazines. Your agent will hold a Realtor® open house and possibly a public open house on the weekends. But this is only "surface" marketing. More important activity occurs behind the scenes. After the "for sale" sign goes up and flyers are printed, your agent's main job is (4 comments)