property management: Property Insurance – The Basics on Insuring Your Property - 11/25/13 02:13 AM
When you own real estate – whether an investment or a personal residence – you should procure the proper type and dollar value of insurance needed for your property. Unfortunately, many people don’t understand the basics of how insurance coverage works, and many individuals just want to spend “as little as possible” on insurance. The trouble comes about when there is an problem, like a fire, slip-n-fall, or lawsuit. If you don’t have the right type of insurance, nor enough coverage, it could end up costing you a lot of money. So let’s go over the basics herein, plus we’ll discuss … (0 comments)

property management: Guide To The Cloud: Is It Time To Move Your Software? (eBook) - 11/20/13 01:39 AM
Many property management companies are quickly moving their business operations to the cloud. In this complimentary eBook, we cover what cloud computing is, how it can help your business grow and why so many property management companies are using cloud-based software.
Download Your eBook Here

property management: How To Create A Safe Neighborhood For Your Tenants - 10/02/13 03:37 AM
You already know that you, as a landlord, have a legal obligation to provide your tenants with a safe and secure property. This can usually be accomplished by making sure that every door and window has a working lock, and there is adequate lighting around the exterior. However, even if your property is safe and secure if the neighborhood is sketchy potential tenants will continue to avoid it.
We’ve all heard how important location is when we invest in new rental properties. It’s generally not a great idea to buy a place in a bad neighborhood, and most of us wouldn’t chance … (1 comments)

property management: Setting a Sale Price on Lease-to-Own Agreements - 09/23/13 02:37 AM
Landlords often explore the lease-to-own option with tenants. This option carries many benefits. It can be especially appealing in down markets when properties are just not worth what they once were in a strong economy. If you are looking to sell your property, you can often explore the lease-to-own option with tenants instead of just renting. But one of the biggest challenges with this option is how you go about setting a sale price on your property for lease-to-own agreements.
Get Back to Basics
Landlords should factor in three main values: the current value of your property, the estimated value of your property … (0 comments)

property management: 10 Unexpected Ways To Drive Rentals Through Social Media - 09/16/13 07:32 AM
Before a renter actually goes out and looks at apartment complexes, she browses online to find locations that she might like. Social media has created an opportunity to win over prospective renters before they even visit your complex’s website. But just mentioning your available units is not enough, especially if you’re managing a large property. You need to get creative.
1. Answer questions on Twitter about living in your area
Twitter users will often ask questions about their geographic areas on Twitter, trusting their connections will have the answer. You can set up standing searches for such questions, allowing you to jump in and … (3 comments)

property management: Signs Your Tenant Has Turned Your Property Into a Drug House - 08/21/13 02:38 AM
Nothing can be more costly to your job as a landlord than a tenant who has turned your property into a drug house. Drug houses spring up across apartment buildings and condos. They can be right under the nose of the landlord. Look out for these signs that your tenant has turned your property into a drug house.
Bright Lights
If you notice your tenant has high-intensity lamps, this may be an indicator that they are growing drugs in their rented space. A tenant utilizing such bright lights for grow-ops may try to cover up their windows with dark curtains at all … (3 comments)

property management: What Is The Rental Rush? - 08/19/13 02:26 AM
Across the country, the “rental rush” is starting to set in, and for the first time since the housing market bubble busted in 2008, home prices are at the highest ever. The housing prices are having an unintended effect on the rental market, which has led to a growth spark within the property management industry as a whole.
Rental Rush Factors
A combination of factors has caused this massive shift and is driving the rental rush, some of which include:
The rise in new and previously owned home prices The decrease in the price of rentals from 2009 until 2011, which is … (1 comments)

property management: Why Professional Appearance Is So Important - 08/16/13 02:12 AM
Your landscaping is immaculate on your property. Your office and your staff offices are clutter free and welcoming. The chairs and sofas in your clubhouse are comfortable and stain free. Perhaps a batch of fresh-baked cookies sits in the reception area. Everything is in its place – right?
Not quite.
What about your employees? Is their appearance that of a professional; or against the pristine backdrop of your property management office do they stand out like a sore thumb? Remember, while the condition of your property is important, your employees are the face of your business, and typically the first thing … (1 comments)

property management: Due Diligence – What Is Important When Buying Real Estate? - 08/14/13 02:50 AM
by Leonard Baron 
When you make a big purchase, or an investment, buy a car, sign up for healthcare, etc. you do you “homework” to hopefully make a sensible decision that gives you good value for the money you are spending.
When you buy real estate, which is likely to be the most expensive, most complex, and riskiest purchase you will ever make, there is an extraordinary amount of due diligence that you should do to reduce your risk and make a smart decision. It’s a time consuming, laborious, and expensive process of which most buyers fail to understand and complete. Most … (1 comments)

property management: California Mobilehome Park Fair Housing Issues In 2013 - 08/05/13 03:07 AM
Mobilehome parks are generally subject to the same state and federal fair housing laws that apply to residential rental properties.
California fair housing laws include the Fair Employment and Housing Act and the Unruh Civil Rights Act. Federal laws include the Fair Housing Act and Fair Housing Amendments Act. Mobilehome park residents are protected by an additional body of law, the California Mobilehome Residency Law (“MRL”), Civil Code §798 -799.11. Portions of the MRL address fair-housing issues.
Mobilehome parks may generally prohibit mobilehome owners from renting out their mobilehomes or subleasing their rented spaces. However, the MRL contains an exception: park management … (2 comments)

property management: Should You Allow a Tenant to Have a New Roommate? - 07/19/13 03:41 AM
When you have a tenant that you’ve signed a lease with, sometimes their life situation changes before the lease is up. In some cases, they may want to add a new roommate to their household. But is it appropriate for them to just go ahead with that, or should they ask you first?
What you need to keep in mind is that a lease is a written contract that binds you and your tenant to its terms. If you ever need to take your tenant to court and not everyone living in your property is on the lease, you may not … (2 comments)

property management: Property Investing – Go For The Cash Flow, Not Location - 07/16/13 03:27 AM
Posted on 15. Jul, 2013 by Leonard Baron at
When discussing real estate investments, we often hear people say the three most important words in real estate are location, location, location.  And while “3L” properties may be some of the finest looking and most prestigious properties to own, the reality is that they are generally very poor investment choices. The reason is that the investment returns on these location properties are typically very low; and one should strive for better investment returns to compensate for the risk. The primary reason for those low returns is that A+ location properties are usually bid up … (2 comments)

property management: Turning Distressed Property Around - 07/11/13 06:48 AM
Under the best of circumstances, being a property manager can be a stressful career choice. Throw a distressed property in a high-crime area into your portfolio, and that stress level can increase tremendously. While it won’t be easy, turning a crime-ridden property into a safe haven for grateful tenants and a money maker for your portfolio can be done. Here are some suggestions to begin the transformation:
Put the criminals on notice. This means making it clear that lease violations and criminal activity will not be tolerated. Be prepared to follow up violation notices with evictions, when and if necessary. Patrol the buildings … (0 comments)

property management: The Challenges Of Home Ownership Make Renting Very Attractive - 06/06/13 09:27 AM
Those of us who bought our homes towards the top of the last housing bubble (2003-2007) are relieved to hear that the average price for houses is climbing steadily in most regions of the U.S. Yet for many the cost of buying a house is still making it difficult or impossible to become homeowners. Even though interest rates are still at all-time lows, it’s still tough to qualify for a mortgage. Income verification, credit scores and the fact that loan processors are swamped with new applications from those attempting to refinance existing mortgages at lower rates are all large impasses.
Let’s … (2 comments)

property management: Having The Courage Of Your Convictions As A Property Manager - 06/05/13 07:22 AM
We just finished celebrating Memorial Day. It’s helpful for me to remember that’s the day when Americans honors men and women who died while serving in the U.S. military. I want to pay my deepest respect to their memory and to their loved ones. Originally known as Decoration Day, Memorial Day originated in the years following the Civil War and became an official, very significant federal holiday in 1971. It reminds us that in all aspects of our human journey we want to have something bigger than ourselves to live for and to stand for.
If you’ve not thought of it … (1 comments)

property management: The Benefits Of Going Green - 06/03/13 05:08 AM
Today, a record number of property management companies are experiencing the benefits of going green. The Green Property Management Course, offered by The National Apartment Association Education Institute (NAAEI) is designed to provide property managers with the training required to obtain the Credential for Green Property Management (CGPM).
Property managers with limited budgets frequently question the need to obtain CGPM certification, but the course offers many benefits, even to those unable to implement costly upgrades or purchase expensive equipment. To view the complete list of course modules, go to
The complete course contains nine modules that are designed to assist property … (3 comments)

property management: Spruce Up Your Properties For The Big Moving Season - 05/28/13 06:40 AM
As we all know it won’t be long until school is out and summer arrives. That is traditionally the beginning of the time that owners and renters are more likely to move to new locations. It’s also the time when the vacancy rate can fluctuate and the turnover rate increases. Whether your owner-clients are thinking about selling, raising the rent or just want to fill the vacancies faster, a spring makeover can be a big help. Here are a few simple ideas that can help bring the buyers and the new residents in droves.
First do all that you can to improve the … (1 comments)

property management: Using Property Management Tools To Grow Your Business - 05/24/13 03:51 AM
“It’s such a shame to waste time. We always think we have so much of it.”
― Mitch Albom, For One More Day
When you’re running a business, wasting time means wasting money. For many property managers, daily mundane tasks can translate into big cost drivers. For example, if it takes five minutes to retrieve and replace a paper file and if an employee works with ten paper files each day, that’s five weeks of time just walking files around the office. At an average cost of $20 per hour, that’s $4,300 in wasted time.
Many owners and managers have trimmed that … (5 comments)

property management: The Secrets Of Successful Property Management - 05/22/13 02:52 AM
Now that’s a title that should make all property managers very curious. Actually it’s the title of a webinar that was offered on Thursday May 9, 2013 and can be listened to at this link. These free webinars and podcasts should be a regular part of a property managers’ month. Searching for the tried-and-true practices of experienced property managers who know how to operate a successful business can save you a fortune in unnecessary mistakes, time and financial losses. Please read that sentence again and reconsider how important it is to invest time learning these secrets.
Having been a real estate … (5 comments)

property management: Top 5 Questions To Ask Prospective Tenants - 05/16/13 06:35 AM
You’re faced with a vacant unit and someone has responded to your website or online ad. You’re anxious to close a deal.
Not so fast.
As tempting as it is to quickly sign up this prospective renter, you shouldn’t shortcut your due diligence process. Spend the time now to determine if this person is right for your unit, rather than dealing with potentially more serious problems down the road.
To start, here are five questions you should ask first of the prospective tenant:
Why are you moving?
Legitimate reasons include needing more room or changing jobs. Answers like being evicted or inability … (2 comments)

Zach Devine, AppFolio Property Management Software (AppFolio, Inc.)

Zach Devine

AppFolio Property Management Software

Goleta, CA

More about me…

AppFolio, Inc.

Address: 50 Castilian Dr, Goleta, CA, 93117

Office: (805) 308-6246

Email Me

AppFolio provides cost-effective, web-based property management software that allows residential property managers to more effectively market, manage and grow their business. Our online property management software includes complete accounting and property management functionality with the ability to email work-orders, owner statements and resident communications. Integrated marketing features allow you to post vacancy ads to Craigslist, your website and hundreds of sites on the Internet.



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