Want More Google Juice For Your BLog? Here's The Ticket

Real Estate Agent with Platinum Real Estate Group

If you ask any expert in SEO, (Search Engine Optimization), they will tell you the #1 factor for being highly ranked in the search engine results pages, (SERP'S), are high quality links. The more links you have pointing to your website, or blog, the better you will rank for your keywords.

This is true as long as the links pointing in your direction are organic. (Meaning the links are natural, with varying anchor text, and aren't paid for. Kind of like organic food, they are "natural" links from people talking about your content.).  Google can see paid links and they don't like them!

A widely known practice of SEO companies is to submit your website URL, (the web address), to free directories across the web. Doing this will increase your link love, and provides traffic from multiple sources around the web. The more places search engines see pointing to your website, the more you gain credibility for your work.

It's kind of like a voting system, for example:

Say your running for president (your website) and you have to get a certain amount of votes (links) to win the presidency (first place in Google search results). To get more votes (links) you have to advertise (submit links to directories, or create great content worthy of someone linking to). The more you advertise (more links) the better chance you have at winning the presidency ( first position in the search rankings).

One reason blogging is such a huge deal is the number of links you can pass on to your website. The more links to your website, the better. Just make sure your anchor text varies, so it looks more natural. For example: One of the keywords I want my website to rank for is: Logan Utah Real Estate. So when I link to my website using that keyword, I always differentiate my anchor text. 

Such as:

Real estate in Logan Utah, Logan Homes in Utah, Utah Real Estate in Logan, and so on...

The more you vary your anchor text, the more Google will think it's occurring naturally. If you hover your mouse over those links, a little pop up will show you what your going to get if you click on them. That is what "anchor text" is. Notice the difference in the text. This makes those links look more organic to Google, but they still have the keywords I want my website to rank for. 

Still following?

The same is true for your blog. The more links to your blog, the better you will rank in searches. The higher your blog ranks, and the more links you have from your blog pointing to your website, the higher your website will rank. 

Make Sense?

In short, the better your blog ranks, the more power those links pointing to your website will have on your search results.

Now that we are creating links to our website, how do we make those links carry more "Google Juice"? 

Get more links to your blog!


There are easy ways to get more links pointing to your blog:

1. Link to your blog from your website. ActiveRain makes this really easy for you to do. You can do this from your  A|R home page. On the left hand side towards the very bottom there is a link that says: Link To ActiveRain. All you have to do is paste the code on your website and your done. Easy.


2. Write great content that will induce people to link to it when they read it, or bookmark it. Easier said then done, but A|R gives  you an incredible tool to do this. The Re-Blog button, at the top of each of your blogs main purpose is to, spread link love to you. When someone re-blogs your content, it links back to you and you get a "vote" for your blogs "Presidency."


3. Submit your blog to blog directories. This is super easy, and all it takes is a little bit of time each day. The more directories your blog is found in: The more links, the more traffic, and Google juice it's going to get.

Here's the best part, no you don't have to go searching for tons of blog directories, I have found an incredible source with some great directories all in one place. 


Go here and check out all the directories, most of which are free, and won't require you to link back to them. Submit your blog with a description, some keywords, and your web address. This will gain you some traffic, and the all mighty link love to your blog! Don't submit to all of them in one day, be sure to spread it out over a few weeks, if not months, to make it look natural! 

Hope this helps!

Comments (126)

The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Lisay - Holy moly !  These are some great tips for links and SEO for both ones website and blog !  Thanks !!!!

Mar 28, 2009 10:03 AM
Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
Results That Move You

Lisa, thanks so much for this clear explanation.  I'll definitely check out the link.

Mar 28, 2009 01:13 PM
R.E. Renée Hoover, Salesperson
Century 21 Geba Realty, Milford, PA; Licensed in PA & NYS - Milford, PA
Poconos, Pike, Wayne, Monroe Counties, PA; PA/NYS

Lisa, I don't see a bookmark option for this blog - hmmmm!  Thank you for this terrific information and assist.  This is what it is all about, and your guidance on this topic will be going a long way to help others in our profession, namely me! :)


Mar 29, 2009 12:39 AM
Nick Good
The Good Home Team with eXp Realty - Plano, TX

I am leaving a comment so I can remember to come back later to read this in more detail.  Thanks for this information

Mar 29, 2009 04:49 AM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Lisa...this post reminds me of the old Ford Motor Company commerical when they had the lightblub that would click on...and they would say "Ford gives you better ideas!" Don't know if I'm showing my age, but this did it for me! And I have been doing it ALL wrong!

Thank you, Thank you, Thank you!

Mar 29, 2009 10:36 AM
Sonya Loose
Modern Realty - Beaverton, MI
Helping Buyers & Sellers of Waterfront Property

Your posts are always so informative!  Thank you Lisa!

Mar 29, 2009 11:43 AM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


Thank you,

Mar 29, 2009 01:42 PM
Michael Barrow
Keller Williams Realty - San Diego Metro - San Diego, CA
Realtor, San Diego CA Real Estate

Good info on anchor text.  I'll be using that one for sure!  Thanks!

Mar 30, 2009 09:35 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Lisa - After reading the comments I am just stunned how little everyone knows about basic SEO. If you ever want to get business out of your blog this is the kind of thing you have to master. It only takes a few minutes a day to study basic SEO.

Apr 02, 2009 02:16 PM
Leslie R Willis Realtor with Real Living Ron Neff


Thank you so much for this!!  Over the last couple months I have started giving a lot of thought and time to SEO.  Your blog explains it to me in words that I can understand:)

Thanks again!

Apr 03, 2009 11:18 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Lisa - Thanks so much for the information.  I know this will greatly help improve SEO for my website as well as my blog.  Now it's just a matter of setting aside some time to get to it.  Well, I guess there's no time like the present.

Apr 14, 2009 08:47 AM
Catherine Chaudemanche - Edison & Central NJ
Metuchen Keller Williams Elite Realty / Middlesex County, NJ - Edison, NJ
Full Time, Informed and Involved- Results Driven

Thank you Lisa. I know it does take time to create this type of content, even if you know what you are talking about. Cathy Chaudemanche

Jul 10, 2009 08:39 AM
Amy McAllister
Amy McAllister Realty LLC - Hood River, OR
REALTOR Hood River, Oregon

Lisa, Thank you so much for this information and presented in an understandable way. I will be following your helpful tips.

Jul 11, 2009 08:34 AM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Lisa, thanks for the tips, and the link to the blog directory.  This will be very useful as we also keep working on content.  John

Jul 11, 2009 11:53 AM
Sonja Adams
Keller Williams Realty - Purcellville, VA

Thats a great post...I had never heard of that blog directory and its something I hadn't thought of yet.

Aug 03, 2009 04:02 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I still don't get all this stuff. How do you get folks to link to you. Is re posting the same think.

Aug 18, 2009 01:39 PM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Is this information still accurate? I've been reading that there are changes in the way links are 'rated' by the search engines.

Sep 24, 2010 03:55 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Lisa, I just did a post about whether this is still relevant and would like for you to comment on it.





Dec 23, 2010 08:34 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx so much for the list of blog directories.  I will need to do that when I get my new WP blog set up.

Feb 24, 2011 10:23 PM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Great blog. Happy to have found it. Think the list of directories is still relative, or should we try to find an updated list?

Feb 25, 2011 10:58 AM

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