Your Personality is your Niche

Reblogger Amanda Evans
Real Estate Broker/Owner with DFW Living TREC# 0553912

Melina brings the message home.

P.S. I enjoy having coffee with people in Oregon, New Orleans, Georgia and California....and Arizona, Alaska, New York, Florida...you get it.

Original content by Melina Tomson

I accept the fact that not everyone will like me.  That is okay and I use it to my advantage.  You should too.


rosyI know...weird way to start a post....it's okay with me if you don't like me.  Makes me sound anti-social or something, but really I'm not.


Everyone has different values and different ways of looking at life...all you have to do is scroll through about 10 posts on ActiveRain to see just how different we all are..  The online world is your local coffee shop, but you have the good fortune to have coffee with people in Texas, New Orleans, Georgia, and California, all at the same time.  Within your local community you have good friends and people...well, people that you dread seeing because they just rub you the wrong way.  Your personalities just don't mesh.  It's not a big deal in your local world because you have other friends who think you are fabulous.  


I know, I know...you're thinking, Melina...you're rambling....hello, get to the point because if you are like me, you have the attention span of a flea and you need to be enterained or you're moving on...


Niche...that seems to be the real estate word to be successful.  "Find a niche," coaches scream at you...horse properties, condos, or a local neighborhood.  I agree that is a good idea.  Know something and know it well.  I think this applies to your person. Know yourself and know you well...because in the blogosphere, your personality is your niche.


If you read my posts they are filled with data because I like it.  I'm not a perky chick...not a lampshade wearing at a party kinda gal..  Me...I'm a great listening,  sarcastic, analytical data geek.  That is who I am, and I use that to my advantage by sharing my personality in my posts.  I don't pretend to me someone I am not which brings me good business, and GOOD business is what I am after.


geekI have limited time in my life for work which means I need to maximize my earning power. As a owns my own brokerage, working full time, married for 17 years with two young children woman, I don't have a lot of time.  Time is very valuable to me and is not something I can just go get more of at Target.  As such, I am cautious about how I give it away.  If I am going to give my time away, it has to be because I think it will get me what I need which is GOOD business.
 

What is GOOD business?  It's
simple...working with clients that value me and what I have to offer them.  I can't be everything to all people.  I already know I can't, so I don't try.  Some people look at my massive amounts of data charts and want to run away.  My charts scare them.  Others think they have found their perfect real estate agent.  GOOD business is trying to find those clients that think I might be their perfect real estate agent.   If you are who you are on your posts, then people will like you or hate you...either is okay, because there will be enough people who like you.  You want to interact with those people who like you, your style, your way of doing things.  I personally believe that it is better to only get 50 leads in a year and close 30-40 transactions off that, then get 250 leads and only close 30-40 transactions.  The less time I spend on converting leads to clients the better off my personal life is.  I'd like to have a life outside real estate...


Most real estate agents can name those clients that they have dreaded....you know the ones that the name comes up on the caller ID and your hand jerks away from the phone like it is on fire.  Chances are there is nothing wrong with that client...what is wrong is the personality fit.  Their perfect agent has a different personality.  Why spend your time working with people who aren't going to glow about how great you are?  That's what you want.  You want client evangelists...clients who think you are so great that they will preach to their friends that you are the best thing since the iPhone (and as an iPhone loving geek, that is saying something)!  


angel and devilReal estate is in a tumultuos time and it makes no sense to expend energy on people who rub you the wrong way.  They aren't going to have a good customer experience and  you will dread working with them.  Not a good combination for future referrals...and that is the goal because future referrals are free and are essential to the vitality of a successful long term business.  


You want to surround yourself, whether online or in your local community, with people who mesh with you.  You want to network with agents in the online world that have similar values to you.  If their clients like them, chances are they will like you and have a positive consumer experience.  You won't have to harass them for referrals because they already think you are awesome.  


So remember...the next time you write a post...g
o out and be yourself.  Whether you are an aggressive person, data loving geek, or everything is rosy kinda of person, don't make excuses or back down because someone doesn't like your style:  Be yourself.. You'll be better off in the business world and your personal life for it


Remember, your personality is your niche, the rest is irrelevant.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,086,367
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Very well said Amanda. Really. Now if you'll excuse me I'm going to go brush my hair.

Mar 25, 2009 04:08 PM #1
Rainmaker
153,346
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

Hi Greg.  Brush your hair? Just flip it over to the side.

Mar 25, 2009 04:14 PM #2
Rainmaker
259,533
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

Amanda...it worked!  He thinks you wrote it. 

Mar 25, 2009 04:20 PM #3
Rainmaker
534,689
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

heywhaddabout Canada? :-)

oh you just llike having margaritas with me - i get it! ;-)

Mar 25, 2009 04:21 PM #4
Rainmaker
153,346
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

LOL @ Melina!  He knows I didn't write it.

And after coffee, I have Margaritas with Canada!   HEY LIZ!  :)

Mar 25, 2009 04:25 PM #5
Ambassador
942,052
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

I like your personality is your niche.  I never liked the niche thing anyway.  When I get up in the morning, that's the personality I wear.  Whoever gets top billing is who I am that day.  Such is the life of a multiple personality.  And we wouldn't have it any other way, would we, girls?

Mar 25, 2009 04:26 PM #6
Rainmaker
338,114
Paul Slaybaugh
Realty Executives - Scottsdale, AZ
Scottsdale, AZ Real Estate

Am I the only one who didn't reblog this today?  Was there a memo? 

Mar 25, 2009 06:23 PM #7
Rainmaker
259,533
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

Paul...no one ever sends you the memos...

Mar 26, 2009 02:51 AM #8
Rainmaker
153,346
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

Suzanne, my personas are like my hair, it's just gonna do what it's gonna do and there will be good days and days I refuse to wear a hat.  :)

Paul, don't tell me the memo got jacked?  It never ends.

Melina, how many reblogs did you get on this one? 

Mar 26, 2009 03:03 AM #9
Rainmaker
338,114
Paul Slaybaugh
Realty Executives - Scottsdale, AZ
Scottsdale, AZ Real Estate

What if your personality is your handicap?

Mar 26, 2009 08:14 AM #10
Rainmaker
259,533
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

Amanda I have three so far. 

Paul...well...it might be time to get that writing career of yours into high geer.  I mean Stephen King writes creepy novels.  There is a place even for demented people...

Mar 26, 2009 08:46 AM #11
Rainmaker
1,086,367
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Too short - my hair.

Mar 27, 2009 04:31 AM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
153,346

Amanda Evans

Real Estate Broker - Fort Worth Texas
Ask me a question
*
*
*
*
Spam prevention