"If You Don't [blank], You'll Fail..."

By
Education & Training with Sell with Soul
http://activerain.com/droplet/4xV6

BAH!

Is anyone tired of of hearing this line? Lately it's all about Twittering, Facebooking, Linked-in-ing and networkwhatever other latest technology I'm not familiar with. At a Terry Watson presentation at last year's Colorado Realtor Rally, he proclaimed that an agent's Number One marketing tool was... YouTube!

HUH?

Of course, it's not as if we haven't been hearing this same crap forever. In the old days (and still some today), the Masters proclaimed that if you don't cold-call, door-knock, farm or advertise, you'll be dead in the water. Then you had to bombard your Sphere of Influence with cheesy mailers every month. Then you had to have a fully-functional website. Then you had to SEO and PPC. Oh, and you must have a PDA (the old-timey Daytimers won't cut it). Gotta have a blog, mobile-web and GPS...

OR YOU'LL FAIL!

Nonsense. I guarantee you that if I never Twitter or go near my Facebook page again, it will not affect my success selling real estate. And I'm still enamored with my trusty Franklin Planner (the paper kind), with no plans to upgrade to digital.

Just do what has always worked for you! Upgrade to new technology when YOU'RE in the mood, not when some guru scares you half to death with the consequences if you don't!

"If I don't Twitter, I'll fail..." Sheesh.

 

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Rainer
10,243
Paul Aragon
Coldwell Banker- Greater Valleys - Porter Ranch, CA

Embrace technology or pave your way for obsolescence....this doesn't mean placing RFID chips into your farm and sphere when they're asleep- it just means look toward efficiency or someone else who is More efficient will beat you to the average transaction. You don't have to be on facebook, twitter, and whatchamacallitnewtechnologyoftheday.com... but beware of going the way of the fax, the tube TV, the icebox, the candle, the pony express...do these sound familiar?? All these were set aside because of the steamrolling-nonstop inevitibality of progress. The question you have to ask yourself is- are you living in the past, or the present...are you doing business in the past like the pony express, or are you living in the present like Fedex Kinkos???

On a side note- for those who get 90% of their business from referrals is not something to aspire towards- it's a symptom of dysfunctional methods of procuring new business...I've seen many "order takers at McDonalds" try and proclaim that they were proud of only doing referral business- most of these agents only did less than 10 transactions a year. I'm not saying you should discount this as a pillar of your business- I'm only saying that you shouldn't have this as your only pillar of your business.

Mar 27, 2009 07:13 AM #59
Rainmaker
16,006
Stephanie Feinzilberg
Remax Services - Delray Beach, FL

Interesting post, it's pretty much the exact opposite of every other post i read on AR.

New perspectives are good!!!

Thanks

Mar 27, 2009 07:27 AM #60
Rainmaker
2,329,358
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I'm on twitter, facebook, linkedin...but do not spend hardly anytime on the sites.  I spend my extra time on AR....it works for me.  In fact, I am sitting on the sidelines deciding what to do about the first three aforementiined sites.

Mar 27, 2009 07:35 AM #61
Rainer
71,971
Elaine Reese, REALTOR® in central Ohio
Real Living HER, Powell Ohio - Powell, OH

I believe in mixing things up - old school and new technology. I will say that my WP blog gives the most profitable part of my business. I got a TV interview because of it and a nat'l media columnist will be quoting it. I like LinkedIN for connecting with former friends in my corporate life. No business yet from it but very good re-connections. I don't expect anything from Twitter as I tend to use it for a news feed and I don't plan to do Facebook. Having said all that, I STILL love doing open houses where I actually MEET people and I send newsletters to my sphere.

BTW, I was really glad I had my Franklin planner when my computer crashed a couple years ago. I lost all my email addresses, and the planner saved the day.

Mar 27, 2009 07:41 AM #62
Rainmaker
600,922
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Jennifer - I also don't see the need to start twittering.  I just started blogging about seven months ago when I joined AR and I just started my facebook page last month.  To date, none of these things are my primary source of business.  For me, staying in business depends on how many people I actually "TALK" to. 

I opened two new escrows this week and both were referrals from my SOI.  Keeping up with my SOI is vital and since most of my SOI doesn't play in the rain or twitter, then I need to make time to talk to them in other ways.

Mar 27, 2009 08:20 AM #63
Ambassador
874,974
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Jennifer, though I am planning to try to learn - or at least understand all of those, I am doing it at my pace. AND if I don't like them, I probably won't finish learning them. I do think we need an understanding of technology but it certainly doesn't make us failures if we don't.

Mar 27, 2009 08:33 AM #64
Anonymous
KimWood

ummmm I'm a pretty big Twitterererer  and  just had to add..... Those of us on Twitter do in fact see a FAIL WHALE sometimes ;)

@KimWood

Mar 27, 2009 09:08 AM #65
Rainmaker
483,189
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Kim - Would those of us not on Twitter have any idea what a FAIL WHALE is? Or is it just me who has no clue? Please enlighten me!

Mar 27, 2009 09:39 AM #66
Rainer
94,750
Kim Wood
The Tech Byte - West Chester, PA
Kim Wood ~ The Tech Byte

Jennifer.... I was really pulling out your point of FAIL if you don't........   cause of the FAIL WHALE if you do :)

We, Twitter Users, are seeing the FAIL WHALE less and less, but it used to show up often as a system "hiccup" - it occasionally just let's us know that sometimes we talk/engage too much and it needs a quick break. 

Do the best you can. Social Media is not for everyone. I have found it to be very valuable, although difficult to measure the ROI.  Whatever works for you..... do your best :)

Mar 27, 2009 09:54 AM #67
Rainmaker
758,260
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jennifer - There is definitely more than one way to perform real estate, and multiple ways to be successful in the industry.  You just need to find something that works for you and stick with it.  If it stops working, then you need to try something else.  It does not have to be all about technology either.

Mar 27, 2009 10:50 AM #68
Rainer
99,924
Heather Oberhau
Prudential Fox & Roach - Newtown, PA
Bucks County Real Estate, e-PRO

Jennifer, just going to reiterate my response from another post:

I think you should do what you enjoy.  I REALLY enjoy Facebook.  Love it.  So, it's no problem for me to be on there all day.  I do enjoy blogging.  I enjoy Trulia.  I enjoy open houses.  I don't enjoy PTA things, or doing anything at our Realtor board, or business groups.  I don't think there's only one way to skin this cat.

My partner sends out 1500 newsletters IN THE MAIL every month to her niche market - historic homes.  She gets a TREMENDOUS amount of business from something that every "expert" in technology claims is dead.  Everywhere she goes, people tell her "I get your newsletter."  She's consistently in the top 3 for our office and she doesn't blog, trulia, facebook, etc.  She has a system that works for her, that she enjoys, and it's making her a ton of money.

I think the problem is someone will  have some success with one thing, and then they think it's the ONLY way to do business, and that if you're not on-board, you're totally going to miss the boat as it sails out to sea, leaving you on a deserted island.

I did buy into all the Twitter hype and I was pretty overwhelmed, and quite frankly, didn't enjoy it.  So I stopped. I realized it's silly to do things "just because I'm told so."  It was like the web 2.0 version of door knocking - "You're either doing it, or your doomed!"

Mar 28, 2009 12:47 AM #69
Rainer
65,070
Ken Kelly
Benchmark Mortgage - Chesterfield, VA

Unfortunately a lot us spend our quality selling time working on all of these "tools" that you need to have! Then we wonder why we don't have any sales! Just remember, if you want to play with the toys, do it before 9am or after 5pm (or whatever your most productive time is)

Mar 28, 2009 01:53 AM #70
Ambassador
918,697
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Jennifer, I love social media. It is really no different that your principals in SOI, it is just bigger and wider. Can you be successful if you never do Twitter or Flickr or Facebook?

Yes absolutely.

It is all in how you build your business.

Social media has opened up lots of opportunities for me and yes money in the bank. But, I agree all things in moderation. If you are spending too much time on social networks and not growing your business then yes it is a waste of time.(unless you are playing in the real estate business).

Real estate is all about relationships, so is social media. They are just as real as face to face. I just showed condo's to an investor today from Twitter.

 

Mar 28, 2009 05:47 AM #71
Rainmaker
114,760
Sheila Kennedy
J29 Project - Rochester, NY

Amen!!  I wholeheartedly believe in the message this sends.  I have a Franklin Covey calendar and wouldn't have it any other way.  I was against social networking for a while, but have tried to come around.  I will admit it is a good way for me to advertise for free. I have made connections that I would have never been exposed to otherwise, but often wonder if it worth the time that I put into it.  Thanks for sharing your voice of reason!

Mar 28, 2009 06:39 AM #72
Rainer
84,006
Andrew Haslett
Van Warren Home Inspections, NAHI CRI - Fort Knox, KY
Heartland of Kentuckynulls, Best Home Inspector

And I thought I was the last person in the world to ....

 

Get a cell phone -- isn't a land line at home good enough?

 

Upgrade to a Blackberry -- how did I ever do without the email and internet connection?

 

Sign up for Facebook

 

Join AR -- when I joined AR, I think there were abotu 137,000 + members. That was three weeks ago. At this moment there are 141,095.

 

I didn't get a computer until 1993.

I didn't buy a microwave until 1990.

I didn't get my own personal fax machine until 2002.

I didn't get my own personal cell phone until 2003, though I'd used them at work for several years.

Mar 29, 2009 12:28 PM #73
Rainmaker
668,519
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

Jennifer- The challenge is, as I see it, not the fact that we don't Twiiter or Facebook or.... its accepting the fact that we dont. Im not one to jump on top of every technological thing that comes about but I have a list and I do try something new now and again. You never know. :) And thats my acceptance level LOL

Mar 30, 2009 11:35 AM #74
Rainer
23,149
Kathleen Harron
Century 21 Alliance - Wildwood Crest, NJ

Jennifer,

I have another one for you...If you don't answer your phone while on the toilet you will fail!

I just wrote this blog http://activerain.com/blogsview/1010639/Do-you-answer-your-phone-while-on-the-toilet because I was going back and forth on another blog post about answering the phone or letting it go to voicemail. 

I can't believe that people are so desperate that they will answer the phone while in the bathroom.

OK...I am off to post on www.SellWithSoul.com

Kathy

Mar 30, 2009 01:42 PM #75
Rainer
50,882
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Jennifer, I really enjoyed this post. Strange maybe, because I'm a big fan of social media. But only if it works for you. In the end, real estate is simply about connecting. Relationships. Wherever you develop them, whatever methods you use, if they work for you and more importantly, they connect you with others, that's what you need to stick with. I sold real estate for years. I've knocked on doors. I've cold called. I've sent newsletters. It worked for me (still does, in fact). I enjoy social media, and it's working for me. But it's certainly not a be all, end all to real estate marketing!

Mar 31, 2009 08:06 AM #76
Rainer
55,401
Kelsey Barklow
Evans & Evans Real Estate - Johnson City, TN
423/948-9154, Marne Drinnon 423/202-2277

You have such a great sense of humor, I just love your posts. You are so right about this but it's kind of fun when you get a client as a direct result of this new-fangled technology.

Apr 01, 2009 03:21 PM #77
Rainmaker
677,808
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

I think that you're right, in a sense, but it ultimately boils down to what Mark said in #31  - if everyone else in your market is doing the same exact thing re: technology, then it only diminishes your presence. I am the only one in my offices doing this Active Rain thing, and I am awaiting the results. I haven't started tweeting, and I did use You Tube to upload a video tour of one of my listings, but that's it, and I am too busy being a dad, and a realtor, and a teacher, and a husband, and everything else I do to hop on the latest tech bandwagon that rolls by.

Apr 03, 2009 03:12 AM #78
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Jennifer Allan-Hagedorn

Author of Sell with Soul
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