This message is really for people who need a web presence and don't have it or don't know they need it, for those of you who are up to speed, PLEASE "do a friend a favor" and pass it on to someone you know that fits one of those categories.
Over the past few weeks I have been in the process of revamping my entire marketing strategy, rethinking my website strategy, blog strategy and this crazy little thing called Social Media Marketing. I started out thinking I had it all figured out, I'd just make some decisions about my websites, then I'd review my blogs and poof I have a new marketing strategy in place fro my web presence, well nothing was further from the truth, I got side tracked, I started paying attention to my Twitter account, that has cost me hours of reading, thinking, studying and more importantly realizing the change I had embarked on was much bigger than I thought! I first realized that I need to enlarge my Twitter presence so I began working on that, then I realized I might need to create a second Twitter account to fine tune what I was in the process of doing, yet to be done by the way, needless to say it has become a big task, the amount of information available to help us succeed is huge and yet overwhelming. I continue to develop a new me on the internet and am excited about all that is coming together.
So here is one of my conclusions and really the HEART OF THE MESSAGE, I am ABSOLUTELY CONVINCED that the way we see, do, use MARKETING & ADVERTISING TODAY will BECOME OBSOLETE within THE NEXT 2-4 YEARS!! If people haven't already committed to the Internet, I truly feel for them, the task will either sideline them or overwhelm them. The need for commitment to Social Media is coming at us faster than the speeding bullet and yes Superman; it will be more powerful than a locomotive and yes Superman. The biggest problem we will face as professionals is to get it right and use it right. I have learned that it is much more than just haphazardly signing up at Facebook, YouTube, StumbleUpon, Twitter, MySpace, and a thousand other places out there. You need to first sit down and identify your objective, make it one sentence, think of keywords that might define your objective, 10, 20, 50 of them, then decide which of those places you want to have a presence, create consistency throughout the process, interlink them, once you have them setup find people to connect with that will help you complete your sentence, also be developing articles to post to your blog, informative articles not Sales pitches, one way to start developing these is every time you have a thought you want to share write a starter sentence, build up a collection of them and as you have time, develop them into what you want to say, that way you will always have a shelf full of things to share and it gives you the opportunity to fine tune them, have you ever written something and a day or two later wished you would have done it another way, said something more , you get the idea. Along the way create your more direct business identity through your blog and blog posts and your website, this is the ultimate destination, the place you want to get people to use your product or services, this is Your Storefront.
All that said this message may very well "SELF DESTRUCT" in a day, a week, a month because The Social Media Train runs at supersonic speeds, you need to get a ticket for a good seat and get on board.