What is Home Staging? Home staging is the process of preparing a home for the market in such a way that it appeals to the widest possible audience. This is accomplished by depersonalizing, updating and neutralizing the space. It also encompasses minimizing the negative and emphasizing the positive elements of the house. Home staging transitions a dwelling from a home to a house to a product.
Home staging involves, in varying degrees, the following:
- decluttering
- removing personalized items
- neutralizing and color coordinating rooms
- rearranging furniture, rugs and accessories
- eliminating offensive odors
- ensuring that the home is clean
Shown below are a couple of before & after photos of a recently staged master bedroom:
These homeowners were dream clients. They knew the value of staging and did everything I requested. While clutter was not an issue, they did need to tear down the water bed and replace the furnishings with a nice bed and dresser from the back bedroom. They neutralized the paint color and updated the light fixture; then I brought in new bedding and accessories to complete the look. These photos illustrate the basics of home staging.
What is Redesign? Redesign is the process of decluttering, rearranging, and revitalizing the furnishings already in the home to make the best possible use of the space, streamline traffic flow, and showcase the home in the way that best suits the homeowner. Many times homeowners have beautiful furniture and accessories but simply don't know how to position or group them so that they work together to form a cohesive unit and are reminiscent of having the "designer" look.
The process of redesign is similar, in many ways, to home staging. The main difference in the two is that home staging neutralizes while redesign customizes.
Shown below are the steps used in redesign:
- Assess each room's purpose, problems and desired presentation
- Declutter
- Remove accessories
- Rearrange furniture and rugs to direct traffic patterns and give proper balance to the rooms
- Add accessories piece by piece, being careful not to "over dress"
- If necessary, bring in additional furnishings to complete the desired look
Here are before and after shots of a redesigned space:
This is a very spacious upstairs hallway which constitutes the children's wing of the home. Little girls' bedrooms, bathrooms and playroom all flow from this space; hence, the fluffy pink rug and hanging ballet costume. In the "before" photo to the left, there was not enough walking space. The two matching chairs were removed to the master bedroom and the bench was repositioned. The antique chest with mirror was taken from a bedroom and placed at the end of the hall to give that space a focal point. The ballet costume helped lighten the feel of the heavy antique piece and added a bit of whimsey. The blue and pink victorian paintings were found in a closet downstairs and appropriately hung. For the finishing touches, I added a plant and brought in the pink rug. This space was totally personalized; not so much to the individuals but to the hallway's surroundings.
In addition to simply wanting that "designer" look, there is another purpose for redesign. It involves people who are experiencing life's transitions.
Consider the following situations:
- Setting up a household in a new home
- Downsizing due to an empty nest
- Melding two family units together
- Downsizing for the elderly moving into assisted living quarters
- Adding furniture or antiques which were recently inherited
- Removing childhood furniture to repurpose living space
Whether you are moving or staying, upsizing or downsizing, Stage, Show & Sell Home Staging Company is here to serve you with all of your staging and redesign needs.
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