Marketing Your Business

Marketing Your Business 

Safeguard Inspection Services, Inc.

This post was prompted after reading Jeromes post on Coupons and I felt I may be able to offer a different perspective on this. 

Well there's coupons and there's coupons, and then there's coupons that are a GREAT marketing tool that you can use that'll not only generate additional business but do it by utilizing your EXISTING resources instead of having to rely on an outside source such a realtor, broker, or banker.  It's called a referral marketing coupon. 

Here's how it works.  Make up 3 coupons using any program you like.  Send them out to all your PAST home inspection clients, 3 coupons each.  These folks are already happy with your services and now they'll have even more motivation to tell their freinds, relatives, co-workers etc about you.  They fill their name out on the check and give their house-hunting freind one of their referral rewards checks to hand in when they book their home inspection with you. 

This accomplishes 3 very important things.  It rewards your existing customers, keeps you in their presence and brings in new customers.  Here's an example of one of my checks to give you an idea.

You can use any program you like to create this, I used Microsoft Publisher for this one and it was very easy to do. And you can design it anyway you like and for any dollar amount you wish.

Now I wish I could take credit for this ingenious idea, but that credit goes to a home inspector/marketing expert by the name of Russel Ray.  He's a member of NACHI and also owns an excellent marketing forum where you can log in to join and learn all sorts of neat other tips to help you grow your business.  And he's even available live on certain days of the week for your convenience.

This type of program works very well for not only home inspectors but also for realtors and many other real estate professionals.

DJ Skelding is a Certified Home Inspector performing home inspections in Milwaukee along with serving the south east and central counties of Wisconsin. DJ has been licensed by the State of Wisconsin and is certified by the National Association of Certified Home Inspectors (NACHI).  Please visit the company website at http://www.safeguardinspectionservices.com/ or feel free to call the office at (414) 768-1250 for more information.  

Safeguard Inspection Services, Inc. is available for home inspections through out the Greater Milwaukee County and out lying communities to include Waukesha, Kenosha, Racine, Ozaukee, Dodge, Jefferson and Washington counties.