I can't imagine spending weeks on end driving clients around to see one disappointing property after another. One peak inside and you know you probably wouldn't buy any of these houses either! Yet there you are flicking on the lights and stepping over the clutter, hoping against hope that someone will actually make a decision and you'll actually see a payday in a few months.
I can't imagine spending money on desk fees, fliers and advertising month after month, no closer to unloading those listings despite the price reductions. Knowing these are dead listings, yet having to put on a cheery and optimistic voice for your clients who keep asking why their home hasn't sold already.
I can't imagine what it's like to try and ignore the reality that there are about 1.4 million real estate agents in North America. if we assume that the top 20% are doing about 80% of the business, that's a lot of "employed" but "broke" people!
Home buyers are in control in this real estate market and they feel no urgency to buy, unless you give them a compelling product!
Agents, wouldn't you like to stop showing and listing disappointing product? Wouldn't you like to show something that people can walk into and say "wow"? Aside from being less depressing and more inspiring, can you see how showing well staged homes would also be a short cut to your pay day as an agent?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould, creator of the Staging Diva Home Staging Business Training Program, has staged millions of dollars worth of real estate, including seven of her own homes. She is president of home staging firm Six Elements Inc. and has trained over 1000 home stagers to start and grow their own businesses. Debra is the author of three home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.