Viral Marketing (is their a vaccine for it)?

When you mention viral marketing, most people wonder if there is a vaccine for it. But if you have ever given or received a referral, odds are, viral marketing was at work in your favor . . . and it is one virus that you don't want to stop. To begin a viral marketing campaign, you don't need a logo, fancy slogan or tagline. You won't need expensive ads or flashy direct mail pieces. What you will need are things that money cannot buy: You will need to WOW your current clients by consistenly delivering value and expect nothing in return. You will need to do everything you say you will do . . . even better, more than you say you will do. You will need to establish yourself as an expert by continually learning more about your industry and how to better serve your clients. You will need to become known as a resource, and not just a sales person. And you will need to have a reputation of fairness and integrity. If you focus on delivering exceptional value and service, you will never have to advertise again. Your raving fans will do that for you.