We've been staging crazy lately - spring is here and our local agents and sellers are really 'getting it'! Because I've been updating my status with all our progress this week on twitter and facebook, I've gotten a lot of comments and questions on how we get this kind of volume.
The answer is really pretty simple, we market ourselves like crazy and rely on highly competant agents to help us close the deal.
The first thing that we have to do is let everyone know what we do. Our biggest marketing push is through newsletters. Almost every new client, that doesn't come from a referral from one of our current agents, is from our newsletter. (If you want more info on our newsletters, I've written many blogs about them, just go through my archives.)
The second thing we do is to spend time educating agents. We offer lunch & learn courses, agents courses (where the goal is to teach them how to talk about staging to their clients, not teach them how to stage) and of course office presentations (though we do few of those really).
The third thing we do is to flood the market with statistics, photographs and visual tours of our work. Each vacant home we stage gets posted in all the local communities of AR, which also gets linked to in Facebook and Twitter. We put the RES on our website and provide photos and RES for our newsletters. We provide quality statistics and photos to agents to use when discussing staging with their clients.
Sometimes the simplist actions lead to the biggest rewards. You don't always have to be elaborate. Sometimes being direct and targeted will provide you with the market penetration you strive for.
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First Impressions Home Staging & Interior ReDesign is a nationally award winning company owned and operated in Summerville, SC a suburb of Charleston, SC. We provide high quality staging for both occupied and vacant homes in the greater surrounding areas and beyond! For more information please visit, www.WeStageSC.com. If you are interested in learning about making Home Staging your profession, please visit, www.StagingAndRedesign.com for more information.
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