Engaging Consumers Online and Offline for Better Results
In 2009, Coldwell Banker is taking a multi-screen approach to our advertising strategy so that we can reach consumers on their terms in the media outlets they go to for news, information and entertainment. Whether they're watching TV, surfing the web, enjoying digital video content or using their Smartphones, Coldwell Banker will have a presence.
- Two new commercials will make their debut this year. Both spots incorporate the Portraits, but they are used in an entirely different way.
- In addition to running on cable television, the spots will run as pre-roll on Hulu.com, a Web site that offers commercial-supported streaming video of TV shows like Heroes, 24 and The Office. Unlike network TV, which is subject to the use of DVR's, in this environment our commercials cannot be fast forwarded or skipped over.
- In a first for the real estate category, Coldwell Banker will run advertising on digital billboards in Times Square and Las Vegas. Passers by will be encouraged to text to see listings in their area of interest and the results will display on the billboard as well as on their phone.