Coldwell Banker Advertising 2009

Real Estate Agent with Engel & Völkers

• Two new commercials will run in 2009, "Iconic" Houses" and "Scroll".  Both commercials incorporate the Portraits but in a very different way.  They have a more subtle role in this year's spots and help tell the story as opposed to being the story. 

 • Both spots will be available for local use FREE OF CHARGE, allowing for a 5-second tag at the end where offices can include their company name, contact information and web address.

• The spots will be accessible on beginning the week of March 23rd. 



• The commercials will run on premium cable news and entertainment programming beginning the week of March 30th through the end of June.  Coldwell Banker anticipates returning with a second flight of cable advertising in September. 

 • This year, Coldwell Banker® will have an increased, steady presence on category relevant programming on HGTV and our commercials will run on this network from March straight through September.



 •As part of Coldwell Bankers multi-screen approach to advertising, commercials will run on as pre-roll to replays of some of the most popular programs currently on network television. 

 • In addition, through Tremor Media, our commercials will be ‘fed' to other premium video content channels. 

• In terms of online advertising, display advertising will appear on major portals like msn, Yahoo and AOL.  Coldwell Banker says "We'll also continue to use behavioral targeting on these sites to drive qualified traffic by pushing our ads to users who have shown interest in real estate within the last 48 hours."

 • Another efficient means of driving traffic has been our direct response effort on msn.  Through this effort Coldwell Banker display ads run throughout the entire msn network on a cost per click basis. 



Comments (1)

Michael Lee
Frog Realty - Tallahassee, FL

Thanks for the info.  Keep up the good work.

Mar 28, 2009 08:36 AM