I recently saw an article on another real estate/staging related blog which I'm declining to share just because my related spike in blood pressure has made me forget where I first saw it. But I will tell you that the first few lines of the article referred to staging in terms like "House Fluffing" , "House Primping" and "the art of decorating". I'm hoping to use that as an opportunity to educate consumers and even professionals in the real estate industry about REAL home staging.
Professional staging is a much more involved process than fluffing or primping or decorating might imply. I stress to REALTORS I work with and to my clients that Professional Home Staging is an essential MARKETING TOOL. A good stager knows the market, knows the target group and knows how to package a product (your home) for sale. Its like the difference between how a window display at an upscale boutique might look compared to an aisle endcap at a discount department store. While decorating may be part of the staging package, the real objective of professional staging is to highlight the positive features of a home, address any challenges or obstacles to potential buyers and to use a universal style to create a space that will appeal to a broad range of buyers. Its important that consumers (sellers) work with experienced home stagers to take advantage of all the substance professional staging offers. Just "fluffing" or "primping" is promoted by amateurs and won't help much in selling a property.
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