"You have to know your customer," Bartmann said. "What do they read? What do they watch? Where do they drive? Once you can answer those questions, then you'll know where you should be advertising."
Business Owners should take advantage of their clout, Bartmann said. They're likely to get a better deal on ads than they could last year, and their messages will stand out as competitors slash their marketing budgets.
"If you're the only advertiser in your industry, you win," he said.
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http://www.thestreet.com/story/10465021/2/oscar-sponsors-set-example-for-small-firms.html
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