AGE OF TECHNOLOGY

By
Real Estate Agent with Charles Rutenberg Realty

I am a new comer in real estate and have attended classes and seminars where Realtors are taught that in order to get listings they will have to knock doors, go after expired listings, contacting FSBOs and so on.

With the advancement of technology and availability of this facility to all Realtors, taught methods seem to be obsolete. Therefore, why not use the electronic media and introduce new ways of getting listings and buyers. This seems easier and cheaper.

Opinion of experienced Realtors is sought with suggestions how to go ahead? This will help all Realtors.

 

Comments (8)

Sue Gabriel
Cleveland, OH

I'll be watching your blog closely for responses to this question!  Thanks for asking it!!  And good luck to you!!

 

 

May 17, 2007 01:52 AM
Abe Loper
Nobility Partners, LLC - Lynchburg, VA
Those "old fashioned" methods are not yet obsolete, but they are no longer the ONLY ways to get business.  
May 17, 2007 02:03 AM
Herb Hamilton
RE/MAX Preferred Inc. Realtors - Portland, OR
Real Estate Broker ,CDPE, Downtown Portland

Abdul, This is a Good question. There is no doubt that technology can and will help us all in the future. One way to look at this is to look at what is popular and catching on like fire. Take for example Texting. This fairly new form of communication will soon be so popular that it will be in everyones vanacular.

The challenge is how do you use this form without being chastized for the ultimate sin of advertising over what many would call an individual freedom.

I employ many methods of prospecting. My House Hunt Portland web site allows people to sign up and recieve listings 24/7 within 20 minutes of the property being placed in the MLS by the agent. It also gives the consumer the address sot they can drive by first.

Look to what the kids are doing in technology. This I beleve is key. Do not however abbandon the old methods. My mother for example will not use a computer and prefers the old methods.

May 17, 2007 02:07 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC
A website is the most cost effective way to get new business there is. It takes a lot of work, but the cost is low.
May 17, 2007 08:33 AM
Uzi Husain
Keller Williams Integrity First - Scottsdale, AZ

Salaams Mr. Motiwala -

I think Real Estate as a profession is definitely embracing technology.  In fact, blog sites are turning out to be an excellent lead generating tool.  You'll probably read several posts right here on AR that attest to it.  For me personally I've enjoyed lead generating success by online blog sites, online marketing and so on.  In fact I'm a huge advocate of embracing technology since my husband owns a software design firm and has helped several realtors with their business marketing collateral includiing websites and SEO - but I have to tell you.  The truth is, real estate is a very local business and a people business.  Online you can be successful but I doubt you can use it exclusively to build your business, simply because you're missing the "personal touch".  this business is about building rapport and trust.  Something that cannot happen easily online.

Cheers,
Uzi Husain
Arizona Realtor, serving Goodyear & The Phoenix metropolitan area

May 18, 2007 02:13 AM
Don Horn, ABR, CRS, GRI, CNE
Keller Williams Realty - Goodyear, AZ
Face to face contacts will continue to produce better leads and more repeat business. Internet leads are great but they need to be followed up with personal contact and that is what produces the relatoinship that counts.
May 20, 2007 03:27 AM
Christy Harvey
Keller Williams First Coast Realty - Orange Park, FL

I agree that getting out in front of people produce more and better leads. I'm still new to the business, but people are also more receptive to you coming to the door than they are staying on the phone or mailing them.

They get tons of junk mail  in the current market nd most of the postcards are getting thrown in the garbage, because it's overload and cluttery.

 I only send recipe cards in one neighborhood, just to get my name recognized. It's a smaller neighborhood, but no one seems to have corned the market there.

 My neighborhood, I just started doing a newsletter. There is another agent who does newsletters in teh neighborhood and I actually read them. Mine are different, because I don't mail them. I put them right on the mailbox and most of the content in my newsletter has something to appeal to all age groups and genders. It's very light reading...info on the weather, joke of the month, a famous person's quote, things happening in town like the monster truck show. ..things like that and at the end a small view of what has sold in the last  2 - 3 months. I also put a section for my favorite websites ...including my own. :)

 I will be going to the maill shortly to hand out football schedule magnets with my business card later on today and making an hour of phone calls.

 

Sep 10, 2007 05:17 AM