Looking for Marketing Ideas!

By
Real Estate Broker/Owner with Real Living/Home Realty 24642

I have just listed a small gift and specialty shop.  However I can not market the name and I have to get confidentiality agreements signs to even discuss with another agent.  I have all the necessary financials and think this will be a great business for someone since the owner is retiring and willing to stay on for a time to help the new buyer get settled.  I would appreciate any marketing ideas you could share with me.

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Topic:
ActiveRain Community
Location:
Kentucky Daviess County Owensboro
Groups:
Realtors®
Out Of The Box!
Almost Anything Goes
Hometown GMAC Real Estate
Bluewater GMAC Real Estate - Carteret County NC

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Rainmaker
629,317
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Connie, First of all, I'll just say, "I have no idea!" 

So now, I'm just thinking out loud...wouldn't you market it just the same, except call it "your new gift shop" or "Business Opportunity for small shoppe in Owensboro"  Instead of actual pictures of the building, utilize a black and white clipart shoppe and list the specifics of the property??

I'm anxious to see any other comments -- very interesting dilemma!

Mar 30, 2009 01:59 PM #1
Rainmaker
2,394,983
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Turn Key business for sale

Shhhhh its a secret!

But now I have to ask, why would they want thought such secrecy? Is the nature of the shoppe so delicate that the thought of a pending sale would ruin the current business?  I just don't get it...

Mar 30, 2009 02:41 PM #2
Rainmaker
722,730
Connie Lou Barnett
Real Living/Home Realty - Owensboro, KY
GRI,CRS,CRB,SRMM,ARA,PRS,SFR,QSC

The owner has a fear it will hurt their business if we advertise the name. I had thought of the clip art  and think that will help. Its a great little business and I'm sure this will all work out.  Thanks for your comments.

Mar 30, 2009 03:04 PM #3
Ambassador
3,113,723
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Wow Connie, that's really a great way to tie your hands and still get the word out! The best of luck my friend!

Apr 08, 2009 03:47 AM #4
Rainer
59,868
Nate Rowe
Oakstone Properties, Homes in Richmond VA - Richmond, VA
Realtor, Homes in Richmond VA

I would tell the owners to loosen up and say the name of the business.  Can you say the name after you list?  I wish you the best.

Apr 09, 2009 03:28 PM #5
Ambassador
2,300,829
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Have been there.  Seller had agreed to noncompetition clause and had agreed to help the new buyer during a 30 day transition period.  Did this:

Thriving business for sale in (fill in the name of the area).  Sellers want it to continue to thrive after you buy it so the name of the business is being withheld.  Seller agrees to a noncompetition clause and will remain active in the day to day after the sale for 30 days if you prefer.  Only buyers with proof of ability to purchase and willing to sign a confidentiality agreement, will have details disclosed to them.  Don't miss out if you are looking for a good business in this area. 

 

 

Apr 13, 2009 01:55 AM #6
Rainer
97,994
Lara O'Keefe
North Texas Home Finders - McKinney, TX

It just seems that you will have to work "out of the box." Sorry I wasn't more help :-)

Apr 15, 2009 08:41 AM #7
Ambassador
1,510,157
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Secretive is good on the internet with small details.  We all air the dirty laundry here so if it is something someone is looking for you could get calls!

Apr 15, 2009 02:42 PM #8
Rainer
140,489
c m
Colorado Springs, CO

I sold my shop several years ago, and was VERY PUBLIC!  Mu mom, on the other hand wanted to sell her (flower) shop in the manner of your clients, with the same reasoning.  One suggestion I had for her, was to contact customers who had expressed interest in her business, investing in her business, and/or working for her in the past.  Proposed as a "fact-finding" mission, for "potential sale".  She had a thriving business and was ready to retire.  She eventually closed the doors, and walked away.  

Apr 26, 2009 07:20 AM #9
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Rainmaker
722,730

Connie Lou Barnett

GRI,CRS,CRB,SRMM,ARA,PRS,SFR,QSC
Get the Service you deserve! Call Connie Lou Barnett today.
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