Times Have Changed...But Have They?

Real Estate Broker/Owner with Straightline Group, Inc.

Our country and community are currently experiencing the effects of a severe economic downturn. This makes it all the more urgent to find real value from those you trust, particularly when considering your financial planning team.

I began my mortgage career over 15 years ago. I would go to college in the morning, work part time at an Anaheim mortgage lender in the afternoon, and then work as a grocery clerk for Lucky's (now Albertson's) by night.  I was of very limited means so, working multiple jobs was absolutely necessary for me in my youth.  I reminisce often about where my career began. Back when applications were actually taken in person, when credit reports  took 72 hours to receive and when we did receive them, they were hand delivered. We had no fax machines. We used messengers and the Postal Service.  We had no automated underwriting. We did everything by hand using common sense underwriting guidelines. We had no automated Good Faith Estimates.  I personally prepared a one page Good Faith Estimate by hand for every customer and logged every single loan into a loan log book.  Those were the days! My, how times have changed.

The good ole days were sometimes good, sometimes bad. I look at the progression of the last 15 years and for the most part,  I feel the same way. Some things are good, and some things are bad. While the technology of the mortgage business has changed dramatically, it seems to me that one important thing has not changed. It seems to me that for the most part, there is a serious lack of education amongst many, when it comes to the proper management of ones debt and of ones assets. In my mind, the consumer isn't necessarily 100% to blame. It's our system. We have no system to empower and educate our consumers. Most of us didn't have the opportunity to learn about common sense money management skills in high school or college. The only thing that was taught was to go to school, get a job, make money, then retire. They never told us what to do with the money once we had it. Unfortunately, most of the people that we looked to for advice were not equipped with the right tools and experience to teach us. Sure, they cared about us but, in times like these, caring is not enough. We need systems and people to educate and we need them to educate in simple ways that make sense.

Silverstar Finance was founded 11 years ago with the vision of empowerment and education in mind for all who wanted to achieve it.   I started this company on my own after working for several mortgage lenders who just didn't seem to get it.  The companies I worked for typically operated with a serve yourself first, client second mentality...and I just couldn't take it anymore. This was not the way I was brought up and I certainly wasn't about to change my ways, especially if I didn't agree with theirs. Silverstar Finance operates with a Clients Needs Come First mentality. Today, Silverstar Finance has a solid reputation with many lenders, which yields our clients better rates and fees. To become a preferred broker amongst the deteriorating list of lenders, a solid reputation and a high standard for business is a must. I'm happy to say that while the road to achieve this reputation was a long one, it was well worth the wait for us and for our clients, present and future.

Silverstar Finance also has a solid and growing reputation with many companies in our community, which yields them more productive employees. My passion within our company is to work primarily on educating employees of organizations large and small through a Non-Profit Educational Speakers Bureau called The Society for Financial Awareness.  The goal of this organization is to end financial illiteracy in this country. We do this by holding lunch and learn seminars at companies like yours. There is no cost for these events and they are strictly non-sales events. Our goal is to empower people to begin to take control of their financial destiny. For more information on how to participate, please visit our website at www.silverstarfinance.com  and click on the "SOFA" link within the "Get Answers For You" section of our home page. You may contact April Koenig, Business Development Manager for SOFA and Silverstar Finance, at 714.892.1002 to speak with her directly about how to get the process started at your organization today.

To our loyal clients, I want to say thank you for keeping us as a strong member of the community for these many years. For those of you who haven't experienced our service, I personally invite you in to meet with your Trusted Advisor here in our office.  If you don't know who this person is, simply call the office and ask for a Trusted Advisor and you will be introduced to someone who has been hand picked by me and who will operate with the same integrity and morals that this company was founded on 11 years ago.

Wishing you all a prosperous, safe, and healthy time during these uncertain economic times!

Kurtis Kooiman
President and CEO
Silverstar Finance, Inc.
Society for Financial Awareness

7755 Center Avenue #670
Huntington Beach, California 92647


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