Staging and Music To Your Ears ... "Your House Is Sold!"

Mortgage and Lending with NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 IL Lic 031.0006220/WI

               for sale house          

More and more each day I am becoming increasingly sold on the idea of home staging.  The benefits for sellers and those of us within the real estate industry can be amazing.  If the home sells everyone prospers, and right now we're all searching for ways to increase the likelihood of that happening.

Not too long ago, someone sent me an article that seemed to really offer some valuable and timely advice for sellers looking to motivate buyers while viewing their homes through the use of music.  Everyone has heard of subliminal messaging and mood settings.  Music can be used to create and enhance both, playing on the emotions and senses while stirring the listener.  Who among us hasn't been moved by a movie soundtrack or intensely motivated by the music they are listening to? 

The argument that this article made was so powerful to me that I created a flyer for my realtors to consider and utilize with their home listings.  I also emailed it to those within my own customer database that I knew were thinking of or in the process of selling their home.  The tips and information offered within the flyer just might prove to be the catalyst that assisted them towards a more rapid home sale.

Unfortunately, the article did not contain the author or place of origin.  I offer my sincerest apology to the creator of this strongly written piece and thank you for your efforts in writing it.  I have stayed true to your original as closely as possible within the following flyer. 

I do hope that this flyer provides the assistance that you, or your sellers, need to obtain a sale.  Feel free to print it for your personal use or the benefit of customers.  The faster and more efficiently we all help create sales for homeowners looking to move on, the more financially healthy we and the whole real estate industry will become. 

staging flyer

Gene Mundt, Professional Mortgage Banker                                           Chicago Bancorp

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Gene Mundt

 Mortgage Originator  -  NMLS #216987    

                                 IL Lic. #031.0006220  -  WI License #216987                                                                                                    

NMLS #175656


Gene Mundt, Mortgage Originator,  40+ years of #mortgage experience, will offer you exemplary mortgage service and advice when seeking:  #Conventional, #FHA, #VA, #Jumbo, #USDA, and Portfolio Loans in #Chicago and the greater Chicagoland region, including:  The #Lincoln-Way Area, #Will County, (#New Lenox, #Frankfort, #Mokena, #Manhattan, #Joliet, #Shorewood, #Crest Hill, #Plainfield, #Bolingbrook, #Romeoville, #Naperville, #Wilmington, #Peotone, etc.), #DuPage County, the City of Chicago, #Cook County, and elsewhere within IL and Wisconsin. 


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Peg Prather
Vancouver, WA
Vancouver, WA

Gene; first, thank you for your support of the staging industry. More and more real estate professionals are recognizing that we do bring a valuable service to our clients, and it is a win-win for everyone! Also, thanks for this article. It is amazing that all five senses are being used by buyers, whether they realize it or not. So the sense of hearing is just as important as the other senses!

Mar 30, 2009 02:29 PM #1
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Gene ~ music is a great mood enhancer and can help set the tone in a home that's on the market.  Thanks for sharing these good tips ... I find that soft jazz is usually appealing to potential buyers.  The music should definitely be in the background and not loud enough to disturb anyone who's talking.

Mar 30, 2009 03:42 PM #2
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Peg and Maureen ... thanks so much for writing.  Maureen good to see you again.  Glad that you liked the flyer.  Sure hope it gets people thinking ... and helps to get some houses moving and sold!  With spring arriving, it seems as though real estate is starting to get a little more active and phones are ringing more often.  All good news, right?

Please keep the good tips coming our way.  They benefit us all!  Thanks again.

Gene Mundt, Professional Mortgage Banker                                     Chicago Bancorp 

Mar 30, 2009 03:50 PM #3
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Gene, great post and one of the senses under utilized when staging.

I remind my clients to remember when they visit those little "lady" shops that carry everything that you don't really need but always end up spending too much time in and come away with a purchase that you had not intended to make.  The one thing always playing in these inviting stores is soft background music. Usually spa like or very soft, casual jazz.

This has been studied and it has been proven to lower your heart rate creating the feeling relaxation and so therefore you linger longer in the store. The longer you are there, the more  likely you will make a purchase.Same idea for selling property.

Apr 02, 2009 07:20 AM #4
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Michelle:  Thanks for writing!  I wasn't aware of the heart rate info.  Very interesting!  I've heard the comment regarding jazz music many times now.  Never had thought of it, but that genre of music IS normally being played in those situations.  Information such as this comes in handy.  I may start playing some light soft jazz in my waiting area at the office!  Thank you so much.

Gene Mundt, Professional Mortgage Banker                                      Chicago Bancorp  

Apr 02, 2009 08:16 AM #5
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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi

708.921.6331 - 40+ yrs experience
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